Superbowl Ad Hijacked by New Book Crowdfunding

    REYNOLDSBURG, OH, February 02, 2013 /24-7PressRelease/ -- The recent trend of brands airing their Superbowl ads early gave some authors an idea and opportunity for their new book, "Get Fit For Your 50 Shades of Adventure" (http://www.indiegogo.com/50shades?c=home).

Fitness guru, Shonda Lewis, who appears on Bravo's Millionaire Matchmaker on February 5th and co-author Tony Reynolds spoofed an ad set to appear on the Superbowl telecast on February 3rd, 2013.

"I saw the Gildan ad, "Getaway," in a MediaPost.Com blog and thought it was funny, but very topical for the subject matter in our new book, "Get Fit For Your 50 Shades of Adventure," Reynolds, said. "I said, 'Shonda, we should make a spoof of this to promote our IndieGoGo crowd funding campaign!' and she said let's go for it," Reynolds finished.

The advertisement is Gildan's first entry into the Superbowl.

"I loved the simplicity of the ad, but how it makes a statement," Reynolds said.

The original Gildan ad is here: http://www.youtube.com/gildanonline

The spoof is here: http://www.indiegogo.com/50shades?c=gallery

Who did it better?

Besides the ad, Lewis is the founder of the Arnold Sports Festival's Rock Star Bikini Contest, (http://www.rockstarbikini.com) and is also currently promoting her appearance on Bravo's Millionaire Matchmaker.

Reynolds Sports and Entertainment RESET

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