New Wire Marine Enters OEM Switch Panel Market With New Cutting Tool

    CHARLESTON, SC, May 09, 2013 /24-7PressRelease/ -- New Wire Marine, the Charleston, S.C. based marine electrical system designer, has announced its move into the OEM switch panel market with the recent purchased new Computer Numerical Control (CNC) equipment, a high-tech, computer controlled cutting tool.

The CNC machine, say company representatives, can cut any shape with high precision on a 2D surface and enables New Wire Marine to raster engrave, stunning graphics and detailed logos and text into their boat switch boat switch panels.

New Wire Marine hopes to fill a very large gap in the OEM (original equipment manufacturer) switch panel market by becoming an affordable vendor and leading supplier of custom switch panels to smaller boat builders, as most vendors in the business will only supply large quantities of a single panel. In addition, they don't have the logo engraving and backlighting process that the engineers at New Marine have developed.

"We are really excited to bring logo engraving and backlighting capability to our boat manufacturer customers," said New Wire Marine owner, Eric Steele. "So far the feedback we've been getting is extremely positive. We have been helping the do-it-yourself marketplace for years. I'm excited to be able to offer these great products to commercial boat builders."

The new CNC equipment purchase has played a critical role in the company's decision to enter the commercial switch plate market because it makes it possible for New Wire Marine to cut switch panel substrates in house and allows rapid prototyping and quick turnaround times on custom products. In addition, it will allow the the company to produce high-end custom marine switch plates for the small to medium sized boat builders that have been neglected by switch panel manufacturers in the past.

"This machine is incredible; accurate to four thousandths of an inch. The products that our reverse engraving process is putting out have truly been incredible. I'm impressed every time I see a part pulled out of the machine."

Small builders, said Steele, will find that at New Wire Marine there are no minimum quantities, which makes it easier for smaller builders. In addition, the company accepts requests for variations in panel design, such as switch label and position, and will even help a client completely re-design a panel layout.

Steele said he was confident about integrating this high tech tool into his business, largely due to the fact that the New Wire Marine owner has a degree in electrical engineering and was an experienced System of Systems (SoS) engineer in the shipbuilding industry. He also is an avid boat restoration hobbyist with a passion that continues to drive him and his business to develop innovative products.

New Wire Marine plans to introduce more than 75 new custom and semi-custom switch panel layouts, quadrupling their current inventory, Steele said. These layouts will be available in matte black, white and a carbon fiber looking material, as well as other colors and styles for custom orders.

While New Wire Marine appears to be one-step ahead of the competition on the technology front, they are also employing the same forward-thinking approach with respect to customer service. The company has created a new webpage for customers to receive instant online quote for a custom made boat switch panel. They will also engrave and backlight logos and boat names into the switch panels at prices that no other supplier in the industry can match, which is ideal for small to medium sized boat builder.

The company's product lines also extend beyond boating: New Wire Marine also designs custom switch panels for any industry such as RVs, ATVs, golf carts and more.

New Wire Marine's competitive pricing and quick turnaround time are helping to raise the national profile of this marine electrical system design company, which is quickly making a name for itself as a reliable vender of affordable grade switch panels.

For more information about New Wire Marine visit their website at http://www.shop.newwiremarine.com/ or call 704-740-5179.

About New Wire Marine: New Wire Marine is a marine electrical system design company offering customizable and affordable products to its clients nationwide. The company designs professional grade marine products and parts for the DYI market, including small- and medium-sized boat builders and boat yards.

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