Rocker Author Reveals Secret of Micro-Business Success at The International Association of Bookkeepers Award Ceremony

    KENT, ENGLAND, July 10, 2013 /24-7PressRelease/ -- Best-selling business author Tony Robinson OBE, has revealed that in his opinion, the decision to outsource work to a trusted bookkeeper or payroll professional is vital to the success of micro-businesses.

His speech was given at an awards dinner hosted by the International Association of Bookkeepers (IAB) at the House of Commons. Within it, Robinson, co-founder of community group Enterprise Rockers and SFEDI, described how he sees bookkeeping as being the "engine room" of UK micro-businesses.

More than 150 guests from around the world listened as, sporting his trademark red hat, Robinson stated that 95% of all the UK's businesses were micro-businesses and that the biggest challenge they faced was that of cashflow and other financial issues.

The solution, he suggested, was to outsource bookkeeping work to professionally trained and trusted bookkeepers, freeing up valuable time in order to focus on winning more business by developing prospects: "...turning them into potentially buying customers and turning buying customers into incredibly delighted and satisfied customers".

"Bookkeepers and accountants are 15 times more likely to be sought than a government adviser or anyone in a government scheme", he says.

Rather than simply keeping track of invoices, expenses and income, he explained, a bookkeeper "is the best adviser to help get the offer right, regarding price and margin".

The author has just released his latest Kindle title: "Freedom from Bosses Forever", in which he outlines some of the common pitfalls of starting a business, based on his thirty years in enterprise.

Malcolm Trotter, the IAB chief executive, said that in 40 years, 150,000 people had gained IAB qualifications in bookkeeping, including 25,000 in Europe. This, he indicated, was a major achievement by a not-for-profit organisation made up entirely of, and controlled by, its members.

The International Association of Book-keepers was founded in 1973 and is the leading UK and international professional body for those providing bookkeeping and related accounting services to small businesses. Visit the official IAB website for m ore information on bookkeeping.

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