WARHEADS Candy Getting its Thrills This Summer with Six Flags Partnership

    LITTLETON, CO, July 13, 2013 /24-7PressRelease/ -- WARHEADS, the iconic and fastest growing sour brand in the U.S., is "thrilled" to announce its partnership with Six Flags amusement parks this summer. From Memorial Day to Labor Day, WARHEADS will be highly visible in-park with billboards, jumbo-tron messaging, mister-board advertising, and attraction wait line TV videos for the 4.5 million visitors that will come through the gates at the Dallas, LA and Chicago parks. Over 11 million impressions will be generated. In addition to the in-park advertising, nine WARHEADS Weekends events will take place in the Six Flags parks. Roaming WARHEADS Street Teams will engage park visitors with WARHEADS exclusive prizes, fun games, and in-park passes. WARHEADS mascot, Wally WARHEADS, will be on site for prime photo opportunities. To cap the day off, park exit sampling of WARHEADS top-selling item, WARHEADS Sour Chewy Cubes, will keep the visitors buzzing. "Partnering with Six Flags is a natural fit for the WARHEADS brand. Both WARHEADS and Six Flags are known for their thrills, challenges and fun, and our shared core demographic of tweens and teens have been excited with the WARHEADS activation. We look forward to a very thrilling summer," states Andy Telatnik Director of Marketing. WARHEADS is additionally supporting the partnership through its social media properties where WARHEADS is a leading brand online with over 2.2 million Facebook fans, thousands of consumer generated YouTube videos, 40,000 Instagram images, and is tweeted about every hour.

WARHEADS Weekend Event Schedule:
Dallas - June 8/9, 15/16, 22/23
LA - July 13/14, 20/21, 27/28
Chicago - August 10/11, 17/18, 24/25

WARHEADS candy is a leading brand owned by Impact Confections, Inc. Impact Confections is a U.S. based manufacturer of innovative candies marketed under the WARHEADS and Melster Candies Brands. WARHEADS, the fastest growing brand of sour candy in the U.S., is one of the most recognized sour candies in the market. Melster Candies, established in 1919, has been delighting consumers and retailers with its marshmallow treats for decades. Impact Confections opened a new state-of-the-art, SQF Certified facility located in Janesville, WI in January of 2012 to meet the increasing demand for its branded and co-manufactured line of candies.

Website: http://www.warheads.com

Six Flags Entertainment Corporation is the world's largest regional theme park company with over $1 billion in revenue and 18 parks across the United States, Mexico and Canada. For more than 50 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions including up-close animal encounters, Fright Fest and Holiday in the Park.

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