Source Marketing Direct: The Insider's Guide to Improving Sales

    LONDON, ENGLAND, January 16, 2014 /24-7PressRelease/ -- London-based outsourced sales and marketing firm Source Marketing Direct highlights 5 reasons why their direct marketing services will help improve sales by up to 40%.

1. Strong Marketing Message
Source Marketing Direct focuses on direct person-to-person marketing and sales with consumers, a process which managing director Hector Montalvo describes as "avoiding the extraneous marketing filler and getting down to the essence of the product." Source Marketing Direct focuses on jargon-free messages which the target market can easily engage with.

2. High Customer Engagement Levels
Source Marketing Direct deals with customers face-to-face, through events and pop-up stands at shopping centres and other public places. This method engages with the consumer directly, enabling the sales representative to build a strong rapport with the customer. Inc.com advises that in 'The New Rules of Customer Engagement' the business-to-consumer relationship should closely resemble a friendship based on mutual respect, as 70% of consumers are willing to spend an average of 13% more on companies that provide above-standard customer service. "We find that customers respond well to face-to-face contact because they can ask questions about the product and discuss their personal requirements and circumstances," says Hector Montalvo of Source Marketing Direct.

About Source Marketing Direct: http://sourcemarketingdirect.com/about-us/

3. Confident Sales Force
Source Marketing Direct has over 13 years of experience in the outsourced sales industry, and guarantees clients an informed and confident sales force. Source Marketing Direct provides daily sales support workshops and regularly invites suppliers to industry conferences and seminars. MD Hector Montalvo explains: "As a 'people business', we are only as good as our sales representatives, so it is imperative that they have access to the best advice and development opportunities possible. We take corporate compliance very seriously and ensure all suppliers are sufficiently briefed on such matters."

4. Taking Time to Understand Consumer Needs
Source Marketing Direct prioritises developing a relationship with the consumer above making a sale. The company has found this approach successful, with an average conversion rate of 4.25 customers for every 85 people approached. "Consumers are very conscious of being sold to, and will object to this no matter how good the product is. Our campaigns are centred on the customer, and how their needs and concerns can be addressed. Everyone likes to feel valued, and by addressing consumer needs we enable them to buy the product on their terms," says Hector Montalvo, managing director of Source Marketing Direct.

5. Developing a Strong USP for every product
Source Marketing Direct asserts that every product has several unique selling points, which vary across customer demographics depending on consumer needs and priorities. The firm is able to tailor the USP because the sales force interacts with each consumer on an individual basis. "We avoid the 'one size fits all' attitude of many indirect marketing campaigns, ensuring that our customers only deal with information relevant to their needs," says MD Hector Montalvo.

Source:
http://www.inc.com/wendy-lea/new-rules-of-customer-engagement.html

Source Marketing Direct provides event marketing and customer acquisition services for clients in the entertainment, charity, telecommunications and finance industries.

Follow Source Marketing Direct on Twitter @SourceLondon

# # #