New-Age Marketing Suffers Criticism, Energizing Plus Propose a Solution to Poor ROI

    GALWAY CITY, IRELAND, April 30, 2014 /24-7PressRelease/ -- Findings from The Fournaise Marketing Group in the 2013 Global Marketing Effectiveness Program, which surveyed more than 1,200 CEOs across North America, Europe, Asia and Australia, claim 78 per cent CEOs do not trust their advertising and media agencies to create effective campaigns because they have lost faith in their ability to deliver performance-driven results.

In light of these findings, Galway based outsourced sales and marketing firm Energizing Plus offer a paid on results direct marketing solution to clients, a service that is available across all industries and extends Ireland. "We have found this approach to be beneficial for both parties. It gives us the promise of greater rewards when we deliver great results, while still getting the stability we need and that our clients want," states Andrew McSweeny, Managing Director of Energizing Plus.

As new age marketing takes a hit due to lack in performance businesses are trending back to traditional marketing methods. As a result, Energizing Plus expect to see an uplift in direct marketing and more specifically the performance based model as companies are seeking better results and a more cost effective marketing solution. Andrew McSweeny, MD of Energizing Plus explains, "Direct marketing results are as strong as ever so adopting this form of advertising on a paid on results structure is a win win solution. Our clients are being connected with new customers through a more personalised approach and will always feel reassured that we are striving to produce the best possible results for them."

About Energizing Plus: http://www.energizingplus.com/about

A performance based business model adds a competitive edge to the industry, however, Andrew McSweeny of Energizing Plus believes this is what provides the firm with a competitive advantage explaining, "We are confident in the services and marketing methodology we use so performance based services work very well for us. We're an ROI focused firm and work in partnership with businesses across all industries who wish only to pay for successes."

Energizing Plus is an outsourced sales and marketing firm that helps Ireland's leading brands reach their target audience. They are a trusted name in their field providing clients with a quality reputation whilst guaranteeing excellent results.

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