Is Marketing Getting Creepy? Atlas Outsourcing Investigates

    READING, ENGLAND, May 02, 2014 /24-7PressRelease/ -- Once upon a time marketing would use one message for all channels. It wasn't uncommon to see the same brand message in a printed ad, on a billboard, on TV, or on the company website. Consistency was the key to a brands success. Those were the days, some would argue, when marketing actually controlled the message. Nowadays businesses rely on tailored marketing and personalization.

University of Washington School of Law researcher Ryan Calo believes that in the age of big data, companies are gaining information that could become harmful is left unregulated. Ryan Calo argues that marketers have used systems for decades and gathered personal information about consumers forever. But it's the confluence of systematization and personalization, enabled by the scale of digital technology, that's making consumers exceptionally vulnerable to marketing companies.

Marketing personalisation substantially increases the chances of success for a business. 68% of marketers using personalised communication report a boost to their marketing ROI, and 74% report increased customer engagement. Customers want consistent, relevant communication with brands that offer them content they're likely to respond positively to, not content that annoys them or makes customers less responsive in the future. Outsourced sales and marketing firm, Atlas Outsourcing make a commitment to pleasing customers and generating long-term customers for their clients via direct marketing campaigns that are tailored specifically to the meet these expectations.

About Atlas Outsourcing Ltd: http://www.atlasoutsourcingltd.com/about-us

Atlas Outsourcing believes that tailoring campaigns and personalising the marketing approach give them a great point of difference over competitors who use more traditional and generic forms of marketing. Customers are becoming increasingly familiar with personalised marketing and they're starting to demand it. The ability to personalise information, segment customers and understand user interest is improving rapidly. Along with the increase in cost effectiveness and customer value, Atlas Outsourcing believes that the aggressive pursuit of marketing personalisation is a must for every marketer but should be closely regulated to avoid the breach of data protection.

Direct marketing methods remain very important to major brands not only due to the high ROI the method offers but due to the personal experience customer have with the brand. Atlas Outsourcing proves to be a very effective source of direct marketing services in the event sector. The firm run event marketing and personalise the marketing experience for consumers by talking face to face with customer and explaining in detail the products and services on offer rather than using data to exploit customers.

Atlas Outsourcing is an ambitious outsourced sales and event marketing startup firm in Reading, Berkshire. At Atlas Outsourcing they concentrate on delivering face-to-face sales techniques via promotional event marketing campaigns. The more traditional forms of marketing such as television, radio, print, leaflets, mailers and the Internet can create brand awareness however, they don't all guarantee results. Their direct and personalised approach not only provides great customer service, but also new custom for their clients.

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