The Plato Group See Spike in Consumer Spending

    MIAMI, FL, June 19, 2014 /24-7PressRelease/ -- New government data has shown that the USA has added 288,000 jobs in April of this year, reassuring people that the economy has picked up momentum since stalling out over the winter. Businesses added workers across a broad array of sectors including business services, retail and construction. The unemployment rate plunged to 6.3% (the lowest level since 2008). The Plato Group have reported a clear spike in consumer spending following this boost to the job market.

Consumer confidence, measured by the Consumer Confidence Index (CCI), is defined as the degree of optimism on the state of the economy that consumers are expressing through the activities of saving and spending. The CCI is prepared by the Conference Board and was first calculated in 1985. In that year, the result of the index was arbitrarily set to 100, representing the index's benchmark. This value is adjusted monthly based on results of household surveys of consumers' opinions on current conditions and future economic expectations. Opinions on current conditions make up 40% of the index, with expectations of future conditions comprising the remaining 60%.

More people in more jobs eventuate to more consumer confidence and an increase in consumer spending. The Plato Group, a Miami based direct marketing firm gains the benefits from this increase in consumer confidence as they are able to give an even better ROI (return on investment) for their clients; resulting in a more successful business for both The Plato Group and those who use their services.

The Plato Group execute and deliver engaging direct marketing campaigns throughout Miami, Florida. Each marketing campaign is strategically devised to suit a company's marketing goals, budgets and most importantly the customers. The Plato Group's marketing campaigns are executed based on the client's budget, objectives and market requirements. In return, the firm promise to deliver measurable results and guarantee a high return on investment.

To meet the rising demand for direct marketing services, The Plato Group was formed. As leaders in customer acquisitions they pride themselves on developing the sales and longevity of growth for all their clients quickly and efficiently. Their aim is to provide a clients with a professional and charismatic approach to increase customer satisfaction while generating maximum results.

About The Plato Group: http://www.theplatogrp.com/us/.

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