O'Connor Marketing Believes Athletes Have the Competitive Edge in Business

    SYDNEY, AUSTRALIA, September 11, 2014 /24-7PressRelease/ -- Harvard Business School conducted a large study of 30 Graduates who became successful entrepreneurs and found that 96% of those had also played team or individual sports. Successful executive business people interviewed in the study said that the one thing they had in common was a drive to succeed going back to their youth. They said their experiences as athletes helped them to develop skills, strategies, and habits that have contributed to their success in the business world. Ronan O'Connor, Managing Director of O'Connor Marketing, believes that a sporting background is what gives him the competitive edge in business. He said, "Playing sports from a young age taught me to set goals, be competitive, play to win, and never give up. Now in business, I find that the same rules still apply."

Mr. O'Connor believes that a sporting background gives athletes the competitive edge in business by teaching the following characteristics:

1. Be a Leader
A business owner needs to lead from the front. It's no good just telling people what to do; they need to show them what they expect through their own actions. O'Connor Marketing believes that just like a sports captain, a business owner leads by putting the team first, providing direction, and by displaying the passion and motivation necessary for everyone to achieve a common goal.

2. Always Be Prepared
No sports team wins the championship without planning and preparation, and the same is required to succeed in business. O'Connor Marketing believes it's necessary to have a plan prepared for each day, take notes on what you learn, practice daily, maximise your strengths and improve your weaknesses, determine what works well and repeat it, and always work towards a long term goal. Every client, campaign, and team is different so planning, preparation, and evaluation is essential for success.

3. Communicate
Communication is fundamental to teamwork in sports and in business. At O'Connor Marketing the lines of communication are always open between all members of the team. Proactively sharing information and encouraging open communication guarantees success.

4. Stay Disciplined
Being a competitive athlete demands a healthy life balance and the discipline to get things done efficiently within a given time frame. Running a business demands the same attention to detail and self-control. O 'Connor Marketing believes that a healthy work/life balance is essential for success, as is the ability to hit deadlines without sacrificing quality, and holding yourself accountable to the task at hand. O'Connor Marketing is confident that having a background in sports gives people the foundations and characteristics necessary to make them highly successful in business.

About O'Connor Marketing: http://oconnormarketing.com.au/about-us/

O'Connor Marketing is a direct sales and marketing firm specialising in customer acquisition, brand awareness and brand loyalty. The firm takes their personalised campaigns directly to consumers through face-to-face interactions.

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