Consumer Business Trends: Loyalty Equals Rewards Which Leads to Happily Ever After

    FOR IMMEDIATE RELEASE

/24-7PressRelease.com/ - March 8, 2005 - Birmingham, AL. - It all started with SandH Green Stamps. Those little stamps your parents use to collect when they shopped at particular grocery stores and filled up their fuel tanks at designated gas stations. The kids' job was usually to lick all the stamps and put them into books. Then Mom would take the books to a redemption center to trade the books for a kitchen gadget or appliance, or Dad would opt for the small electronic selections.

The shopping loyalty and rewards program then expanded into the airlines with Frequent Flier programs, partnering with Hotel Rewards for road-weary business travelers. Even how and where we shop now affects how we send our kids to college with the UPromise Program.

What's next? What's the buzz?

Wedding Points - by the WPL Group, LLC. A shopping loyalty program that rewards engaged couples for their spending as they shop for their big wedding day. Like UPromise, family and friends can help out the happy couple by signing up and naming the couple as the beneficiaries. As the shopping gets done, the points add up. Then the couple redeems their points for say, a large screen TV, or home theater system, a washer dryer combo or even a dream honeymoon!

Got babies or teenagers? Sign them now for a Wedding Savings Account says, Martie B. Duncan Founder of Wedding Points and www.weddingpoints.com

"With weddings costing close to a college education these days, it only makes sense to start planning now," advises Duncan, "why not start a Wedding Saving Account immediately and begin acquiring points for the shopping you're already doing?"

With such national businesses signed on such as Target, Best Buy and Dell, points can add up quickly. Considering taking the family on a cruise? Book through Celebrity Cruise lines and deposit a nice sum of points into your account.

Best yet? It's all f*ree! Sign-up for yourself, as a couple or your teenage daughters and don't forget to get your friends and family shopping on your behalf with the Inner Circle Program.

About WPL Group, LLC
WPL Group is a privately funded company operating out of Birmingham, AL. National merchants in the Wedding Points Merchant Network at this time include: SharperImage.com, Target.com, Dell.com, Blue Nile, Sephora, Domestications, Bare Necessities, Royal Caribbean and Celebrity Cruise Lines. In addition, there are over 200 local independent retailers. www.weddingpoints.com

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