O'Connor Marketing Review How Direct Marketing Could Prevent Consumer Isolation

    SYDNEY, AUSTRALIA, November 05, 2014 /24-7PressRelease/ -- A recent consumer survey has found that 74% believe shopping centres and retail venues provide relief from the increasing isolation of online customer service processes and allows them to reconnect with their favourite brands. With more and more businesses moving the majority of their services online, 57% of consumers are worried that within society, a greater sense of isolation is developing which could soon destroy the traditional customer experience altogether. The survey conducted by A Plan insurance specialists also found that despite the growing trend among businesses to increase their online capabilities, a staggering 91% of consumers are less than supportive of online customer services and are instead; keen to support small local businesses in order to build a strong local community.

O'Connor Marketing, a Sydney sales and marketing firm believe that the bond between businesses and their consumers are suffering due to the increase of online customer services. Consumers develop a connection to a brand through a shared set of values and a unique brand 'voice'. By moving services online many businesses are failing to accurately convey their voice and personality to their consumers, which is weakening consumer relationships.

Online services often cause frustration among consumers, most notably when issues arise concerning the businesses products or services. Although many businesses may consider their online processes to be more efficient than traditional customer service solutions, many consumers believe the process act as a barrier between them and the business and find the level of service to be far lower. By moving customer service avenues online businesses often run the risk of making their consumers feel undervalued by not taking the time to personalize the experience or interact with them one on one.

O'Connor Marketing are experts in event and promotional marketing and sales. They are firm believers that direct event marketing solutions could help many businesses across Australia reconnect with consumers and prevent isolation. As specialists in customer acquisitions and brand loyalty, O'Connor Marketing help a number of Australian businesses improve their customer relationships by allowing consumers to interact with brand representatives one on one. This approach means businesses can learn more about their target consumers and put to rest any concerns or queries they may have almost instantly. By focusing on the overall customer experience, direct event marketing is bringing back the level of customer service that consumers are looking for, reducing the frustration and isolation that many consumers are experiencing due to online and automated services.

O'Connor Marketing has seen an increased demand for their event and promotional services in the last few years. For many businesses that have recognized that the nature of their customer relationships is changing, direct marketing has helped them to strengthen their connections with their consumers and develop a positive brand reputation.

About O'Connor Marketing: http://oconnormarketing.com.au/about-us/

O'Connor Marketing is an outsourced sales firm that specialise in face-to-face marketing methods in order to deliver a high ROI for their clients.

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