Winmor NYC's Masterclass in Developing a Success Promotional Campaign

    NEW YORK, NY, November 06, 2014 /24-7PressRelease/ -- Winmor NYC is an American outsourced sales and marketing firm that helps a number of businesses both locally and nationally to boost their sales targets. The firm offer both established businesses and start-ups a low risk, high return marketing solution that is carefully tailored to meet the needs of their clients' target audiences. Winmor NYC specialize in face to face interactions and promotions, meeting with consumers directly in order to lay the foundations for solid and long lasting relationships. After launching campaigns across America, the firm have built up a vast bank of knowledge regarding the best ways to reach out to a target market with increasingly varied needs. Through careful planning and the implementation of test campaigns on select areas of the market, Winmor NYC are able to gauge the effectiveness of their campaigns and make any necessary changes before the full campaign goes live.

To help other businesses improve on their marketing approaches and develop effective campaigns, Winmor NYC have offered their comprehensive step-by-step guide to developing a successful promotional campaign.

Step one - Research
In order for a campaign to be effective, a business must take the time to learn more about the market and the needs of the consumers they are selling to. Before investing in costly product development, businesses should assess whether there is a need for their product, or if there are any features or uses that consumers are crying out for.

Step two - Profile
Businesses should create a thorough profile of their target audience and potential customers. Age, gender, location and marital status are all factors that could help identify consumer trends. Creating a data base and surveying customers could also help businesses to keep ahead of new market trends.

Step three - Competitors
By researching competitors, businesses will be able to compare their own business to those already on the market and assess what it is that makes their own products and services unique and attractive to consumers.

Step four - Assess Changes
Based on their research, businesses should assess whether there are any changes that could be made to give a product or service a better chance of succeeding on the open market.

Step Five - Develop a Brand Image
This should be based on the core values and beliefs that have driven the development of the business since day one. By conveying these values to consumers, businesses can build lasting honest connections with each consumer.

Step six - Price
Decide on a price. To increase market share many businesses choose to price themselves lower than the competition. However pricing higher can attract customers looking for higher quality products.

Step seven - Identify a Sales Platform
Depending on the product, this can vary from shopping malls, to independent stalls, craft fairs or even online. The sales platform should again, reflect the brand image and core business values.

Step eight - Public Relations
Press releases, social media and appealing to websites and radio stations can all help to create a buzz around a new product or service. Getting out in the field and meeting with consumers can also raise much needed brand awareness.

Step nine- Promotions
By creating offers and promotions and offering them for a limited time, or with a specific purchase, businesses can generate higher brand awareness and encourage more sales.

About Winmor NYC: http://www.winmorusa.com/#about-us

Winmor NYC is a direct marketing firm specializing in a unique form of face to face marketing in order to offer a high ROI to their clients.

Follow @WinmorUSA on Twitter and 'Like' them on Facebook.

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