Hype Initiatives Review the Importance of Acting on Consumer Feedback

    PERTH, AUSTRALIA, November 09, 2014 /24-7PressRelease/ -- Customer feedback is incredibly important and Hype Initiatives believes that all businesses should pay attention to and encourage more of it. Customer feedback allows for businesses to understand what the consumer wants, what they enjoyed and what they disliked about the customer service they received and about the product/service they bought. This allows firms to then tailor services to suit consumer needs. It also allows firms to keep up with their competitors and get an idea about what they are doing as many people will compare similar brands in their feedback.

Hype Initiatives also says that feedback can be a great way to build a strong rapport with a consumer. Even if the customer has a problem, responding to feedback and assuring them that it will be resolved and taken seriously is likely to go a long way with a consumer. Building relationships with consumers is essential for brand loyalty. Encouraging customers to get in touch with their opinions or even criticism makes customers feel valued and like a respected part of the business. This again builds long lasting relationships with consumers and in turn improves sales, brand awareness and customer acquisition.

Hype Initiatives have looked into a business who took customer feedback on board to improve their business name. Fan-making company, Big Ass Fans were originally called HVLS Fan Co. which stood for "high-volume, low speed" because of the type of fans they made. The firm said that the name made perfect sense for them but wasn't ringing a bell with their potential customers. In fact, it just confused consumers and they would ask, "Are you the guys who make those big-ass fans?" Eventually the firm realized that the term 'big-ass fans' was what their consumers wanted and what they associated the firm with, so they started using that idea in their marketing and then officially changed their company name to Big Ass Fans. The firm believes that this was an important change for the brand as it perfectly described their products and showed consumers that they were a fearless, bold and innovative company.

Hype Initiatives believes that this provides the perfect example of listening to consumers and giving them what they want. Often the consumer knows the business better than the business owner and can determine what will work best from the opinion of those who really matter, the customer's.

Hype Initiatives is an outsourced sales and direct marketing firm based in Perth. The firm specializes in a unique form of marketing where they connect with consumers on a personal level via face-to-face communication, on behalf of their clients. This leads to long-lasting relationships between brand and consumer and helps to improve clients' customer acquisition, customer retention and brand awareness.

About Hype Initiatives: http://hypeinitiatives.com/our-purpose/

Hype Initiatives is a unique and innovative sales and marketing firm that deliver a high ROI to their clients through personalised marketing campaigns.

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