CroMex USA Review Emotional Responses in Marketing

    NEW YORK, NY, December 03, 2014 /24-7PressRelease/ -- It's important to get an emotional response in marketing because consumers want to feel connected to a brand which makes them feel included and valued. Consumer brands look to influence an individual and/or groups of individuals. Brands are at their most powerful 'in the moment'. They are about excitement through identification, and they are often strongly influenced by culture, taste, fashion and what's important to people as people.

It is a marketer's responsibility to look after their customers and create positive emotional connections. Some marketers are now using negative emotions to encourage people to buy into their products; CroMex USA believe this is harming the customer experience.

A recent study found that shame and guilt have different effects on consumer buying habits. Research conducted by Indiana University and the University of Washington, found that from more than 250 consumer responses, the effectiveness of marketing can be boosted by recognizing the different influences of guilt and shame. Consumers who feel ashamed are best targeted by marketing campaigns that offer a 'big picture' solution, whereas those who feel guilty respond better to a smaller, short-term fix.

CroMex USA are an outsourced sales and marketing firm based in the heart of New York City. The firm specializes in event marketing campaigns that involve face-to-face techniques. The firm believe that face to face techniques deliver the client message most directly to the target audience. CroMex USA communicate with customers on a one-to-one basis so they can deliver the greatest impact and create many benefits such as cost-effective, flexible campaigns and targeted marketing.

CroMex USA offer customized marketing methods to potential customers in order to generate sales, build customer relationships, aid customer retention and raise brand awareness. The firm believe that this personalization creates a positive emotional connection between the customer and the brand. The firm believe that it is important to build and maintain this positive emotional connection to ensure high customers retention rates.

The firm focus on working with clients to create an honest and clear campaign that accurately reflects company goals and values. CroMex USA have a vision to be the brightest, most attractive company for clients across the USA.

About CroMex USA: http://www.cromexusa.com/behind-the-scenes/

CroMex USA are specialists in a range of services that are designed to deliver a high ROI for their clients.

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