Hype Initiatives Offers Advice for Acquiring Younger Customers

    PERTH, AUSTRALIA, December 05, 2014 /24-7PressRelease/ -- There are many big brands currently dominating the market that hold a huge market reach and have an incredibly loyal consumer base. However, many of these companies have been operating for a number of years and despite their best efforts some are continuing to miss the mark when it comes to targeting younger consumers. Although established brands often have access to a larger marketing budget and talented marketing professionals, many are often keen to stick with what they know when it comes to marketing in order to avoid isolating their loyal consumers or devising a new marketing approach which fails to have the desired impact. Acquiring younger consumers can therefore be incredibly difficult for larger corporations, whereas in previous years, a few select television campaigns were enough to entice younger audiences; today's young consumers are more mobile and tech savvy, spending a huge amount of time on the Internet and social media platforms. However, it's simply not enough for big brands to get connected to Facebook and Twitter; young consumers are actively influencing the choices of others in their age group by sharing marketing content or writing often scathing reviews. Sales and marketing firm Hype Initiatives believe the key to making an impact on this consumer group is to go deeper and think 'young'. Young consumers are at a point in their lives where they are trying to establish their own identities and many choose to do this through their brand choices. By thinking like a young consumer the firm believes businesses will be able to appeal to this tricky consumer group and build lasting relationships with younger consumers.

To 'think young' Hype Initiatives believe it's firstly important for businesses to ensure they are on the same level as their younger demographic. For many executives and marketing professionals the trends that were around when they were young are often now irrelevant to today's young audience. Businesses must make a concentrated effort to find out what is important to young people today, and understand and empathise with what they are thinking and talking about, as well as ensure that their brand voice is speaking up and addressing these issues. At the same time, the firm believe it's important for businesses not to assume they know what their younger consumers want; instead Hype Initiatives believe it's vital for businesses to communicate constantly with their consumers, either in person or through digital means to ensure they stay up to date with new trends and market developments.

Although every generation varies hugely to it's previous in terms of likes and dislikes, Hype Initiatives believe that for businesses who are struggling to attract younger consumers, looking back at their own brand experiences could help. By asking themselves what it was that attracted them to their favourite brands, businesses will be able to identify the kind of feelings they need to evoke from their younger consumers and start to develop new and engaging marketing approaches.

Hype Initiatives is a Perth based sales and marketing firm that specialize in brand loyalty and customer acquisition. The firm pride themselves in their ability to create a buzz around their clients' brands through exciting event marketing campaigns and promotions. Meeting with consumers directly, the firm is able to build strong customer relationship whilst also collecting vital customer feedback which allows their clients to adapt their approaches and ensure their products and services stay relevant on the market.

About Hype Initiatives: http://hypeinitiatives.com/our-purpose/

Hype Initiatives offer a range of personalised services in order to deliver a high ROI to their clients.

Follow @HypeInitiatives on Twitter and 'Like' them on Facebook.

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