Wallace Morgan Review How to Increase Brand Loyalty

    NEW YORK, NY, December 12, 2014 /24-7PressRelease/ -- Although businesses spend a large amount of their marketingbudget on attracting new customers, keeping is the most important and often hardest part of business. a large bank of loyal customers provide far greater revenue to a business than a steady stream of single purchase customers, as they invest more in a business by purchasing higher end items and regularly upgrading their existing services. Loyalty also directly influences brand reputation, happy loyal customers are usually keen to recommend their favorite brands and businesses to others through online reviews and word of mouth. An increasing number of customers rely heavily on reviews and recommendations before making a decision to buy from a business, meaning it is now more important than ever for businesses to encourage and nurture customer loyalty. New York based sales and marketing firm Wallace Morgan understand just how important it is to promote customer loyalty, the firm work with a number of successful businesses, helping them to connect with customers and increase their retention rates.

Wallace Morgan has noticed an increasing number of businesses are now adopting loyalty schemes in order to boost customer retention and increase overall sales. Loyalty schemes and programmes are often a great way to retain customers as they allow customers to get something back in return for their loyalty. In order for a scheme to be successful, Wallace Morgan believes it's important for businesses to meet the following 2 steps.

- Reward for visits - this approach is great for businesses such as spas and hairdressers, where many customers spend the same amount each time and are unlikely to change or upgrade their services.

- Reward for dollars spent- rewarding customers for spending a certain amount encourages customers to make higher purchases or visit more often.

Despite the enticing rewards loyalty schemes offer, Wallace Morgan are adamant that to get the most out of them businesses must also be providing exceptional customer service. The firm meet with consumers on behalf of their clients and have experienced first-hand what a difference great customer service can make. By meeting with consumers face to face, Wallace Morgan are able to develop solid relationships between brand and consumer, whilst also collecting information that allows their clients to fully understand the needs of their target audience. Personalizing the consumer experience allows Wallace Morgan to help their clients significantly increase their customer loyalty rates by ensuring each consumer feels valued and that their opinions are listened to.

About Wallace Morgan: http://www.wallacemorgan.com/

Wallace Morgan is an outsourced sales and direct marketing company located in New York. The firm specializes in delivering a high ROI for their clients by improving their customer acquisition, brand awareness, brand loyalty and driving sales.

Follow @WallaceMorganUS on Twitter and 'Like' them on Facebook.

# # #