A.R Discovery: What's the Difference Between Information and Data?

    JERSEY CITY, NJ, December 19, 2014 /24-7PressRelease/ -- The ability to analyse and act on data is becoming increasingly important to businesses. Decisions are becoming increasingly complex as companies compete in a global market place, and the pace of change requires companies to be able to act quickly to changing demands from customers. Managers must be able to understand high volumes of data before the necessary decisions can be made and effective business intelligence (BI) tools will assist managers in making these decisions.

Often the words data and information are used interchangeably, yet they are not the same thing. Data is fundamental to business intelligence and there is a simple way to understand the difference between the two.

- Computers need data. Humans need information
- Data is a building block. Information gives meaning and context

Data comes in a raw form; it has not been shaped, processed or interpreted. Once data has been processed and turned into information, it becomes palatable to human readers because it takes on context and structure. Data turns into information because it becomes useful for businesses to make decisions, and it forms the basis of progress.

A.R Discovery are experts in B2B sales and event marketing. The firm specialize in closing the gap between brands, communities and customers. Utilizing data appropriately, A.R Discovery guides clients through every stage of planning, creating and implementing successful marketing campaigns.

"Here at A.R Discovery, data collection, analysis and utilization are essential to the success and growth of the firm," said a spokesperson for the company. "We use data about our consumers to ensure we target our client's campaigns at the most suitable prospects. This enables us to produce maximum results for our clients and increases customer satisfaction," added the spokesperson for A.R Discovery.

A.R Discovery make sure the firm has a thorough understanding of the client's market and business goals. Once all the relevant data has been collected, it is processed into information that can be worked to create an effective and successful marketing strategy for clients that will best achieve goals that have been set and boost sales targets.

Located in New Jersey, A.R Discovery is an outsourced sales and marketing firm. The firm provide a range of services to clients that include customer acquisitions, event marketing, personalization, lead generation, research and strategy and campaign management.

About A.R. Discovery: http://www.ardiscoveryinternational.com/#about-us

A.R. Discovery specialize in a personalized form of direct marketing in order to deliver a high ROI to their clients.

Follow @AR_Discovery on Twitter and 'Like' them on Facebook.

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