GEM Pty's 6 Consumer Trends that will Make or Break your Business in 2015

    SYDNEY, AUSTRALIA, January 07, 2015 /24-7PressRelease/ -- Global Event Marketing Pty (GEM Pty) is an outsourced sales and marketing firm with offices located in Sydney and Perth. The firm specialise in promotional and event marketing campaigns that are tailored to the specific needs of their clients and targeted at their ideal target markets. GEM Pty take these campaigns directly to consumers using face-to-face marketing techniques as they believe that this method delivers great results even in times of economic downturn. The firm use this one-to-one connection to create long-lasting relationships between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

About GEM Pty: http://www.gemsydney.com.au/about-us/

GEM Pty believes that it is extremely important for every business to understand the changes and trends in consumer behaviour so that they can adapt their products or services accordingly. It is important for businesses to understand what consumers want and need so that they can provide the solution. Consumer behaviour changes regularly and businesses must keep up so that they can also keep up with the competition. GEM Pty points out that being able to do this effectively will be the difference between failing and succeeding.

To help businesses prepare for 2015, GEM Pty has shared 6 consumer trends that they believe will either make or break businesses in the coming year:

The demand for the instantaneous and the expectation of aggregation
Customers now expect personalised, aggregated information - instantly. With the development in Smart Phones and mobile computing consumers now have information available to them all the time and they want this to continue into businesses. This specifically refers to all the information being in one place. Surfing the net seems like too much work and too big a time investment for today's customers. Customers now expect technology to bring an experience that is easier, more instantaneous and more intuitive.

Customer Empowerment
In general, the timeline of customer expectations has sped up to a radical pace. In addition to mobile computing and improved connectivity, Amazon.com is one of the key factors in this by making the level of what is in stock and available overnight absolutely unprecedented. Within minutes of placing the order it is likely being shipped and consumers have learnt to expect this service.

Attached meaning and values-based buying
The attitude on conspicuous consumption has shifted due to the recent economic uncertainty. Consumers are no longer proud to show off how much they can afford unless there is an attached meaning. For example consumers are willing to spend $5 on a coffee providing that the coffee shop says that part of that $5 is going to charity. A study of consumer habits has confirmed that shoppers are becoming more deliberate and purposeful in their purchasing decisions. Consumers are also more likely to shop with a business if its values are similar to their own.

Timelessness over Trendiness
A trend that has also emerged from economic frustrations is timelessness. People are finding happiness in old fashioned virtues and are looking for authenticity. But consumers want the twenty-first-century version of timelessness - on a timetable that matches the impatient standards of the digital generation.

The Greening of the Customer
Environmental sensitivity is becoming increasingly important to consumers. Those unconcerned with the environment are unlikely to be offended if a business has environmental precautions in place but those who are environmentally concerned will be upset if they aren't in place. It is important that awareness of environmental sensitivity becomes a part of a business' customer service interactions.

The Desire for Self-Service
Self-service can include everything from web and mobile-based e-commerce to interactive voice response telephone systems, to self-help touch screen menus, to self-checkout, to passengers printing their own boarding passes before travelling, is a powerful trend in customer service. Customers enjoy self-service for many reasons including their busy lifestyle, the technology behind it, and even comfort for socially anxious consumers.

GEM Pty is an outsourced sales firm that speicialise in a personalised form of marketing in order to deliver a high ROI to their clients.

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