Atlas Outsourcing: How to Keep Sales Up In Challenging times

    READING, ENGLAND, January 21, 2015 /24-7PressRelease/ -- With the economy steadily improving, many were expecting an improvement in consumer spending in the New Year. A survey conducted in September revealed that most consumers were optimistic about their future spending and this suggested an increase in consumer confidence would spread into the New Year.

About Atlas Outsourcing: http://www.atlasoutsourcingltd.com/about-us/

However, this has not been the case and spending appears to be falling below the predicted rate. Atlas Outsourcing has discovered that families making under GBP $75,000 annually are making the most adjustments with 40% reportedly cutting spending. Only 23% of all consumers, no matter their income, say that they are optimistic about the economy and this is the most likely cause for a lack of consumer spending. Atlas Outsourcing believes that the recession has had a lasting effect on consumers and the way they spend money with 40% of consumers saying that they will probably never return to their pre-recession approach to spending. Consumers have become more cautious and have lost confidence in the economy and are therefore less eager to spend.

Atlas Outsourcing believes that businesses can remedy the issue through extensive product training to ensure that sales reps can offer value and advice to consumers, offering them the best product or service that will best suit the customer's needs. The firm also believes in personalising the customer service so that each person in the business understands each customer and their needs and can make personal and valuable connections. This will increase consumer trust in the brand and encourage consumer spending. Atlas Outsourcing believes that this attention to detail will ensure that consumers are only spending on products that actually meet their own individual needs, which will make them much more confident in making purchase decisions as they know it will better their way of life in some way.

Atlas Outsourcing is an outsourced sales and marketing firm with offices located in Liverpool and Reading. The firm specialise in unique and personalised direct marketing campaigns which are designed specifically to boost sales. To do this, the firm connects with consumers via face-to-face marketing techniques which allow them to create long-lasting and personal relationships, understanding the consumer's needs and offering solutions. This technique often leads to increased customer acquisition, brand awareness and brand loyalty for Atlas Outsourcing's clients.

Atlas Outsourcing deliver compelling and engaging direct marketing and event marketing campaigns. Their sales force build trusting relationships with customers to ensure clients gain a high level of customer loyalty to their brands.

For more information follow Atlas Outsourcing on Twitter @AtlasOutsourcin or Like the firm on Facebook.

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