AUSTIN, TX, January 21, 2015 /24-7PressRelease/ -- Finding the magic bullet in the flood of available "information" is a waste of energy. Having the courage to use what you've got from where you are is the true magic wand. However few businesses are willing to stake their growth on courage in business. It seems to "soft" and doesn't fit the problem-solution-action box. Yet, it can change...everything.
There are so many examples of successful business strategies that began with the willingness of the CEO or Board of Directors to just be courageous and act on what they deeply know. IBM abandoning the PC space, Southwest Airlines listening to traveler pricing complaints, Apple changing everything. It all started with a leader willing to stand in the truth of what they deeply knew create uncommon success.
With the recent release of the movie "Selma," once again we are reminded of the courage it takes to stand in your truth to make a real impact. It's no secret that Martin Luther King was up against more than a society that wanted to "keep things as they are." Yet, he had to face what his inner knowing told him was the key to changing...everything.
It's an important lesson business owners around the world can benefit from. It's much easier to maintain things as they are than to face the possibility of failure and success in the same moment. It is the courage to go deep to that place within, that intuition, gut instinct and inner knowing that the greater good for the client, the employees and the business are served.
Instructing business owners to leverage their instincts and "courage" is what author, Chris Makell discusses in her newest book Courage is the new GREEN. While targeted for women business leaders, it guides every business owner to strengthen your intuition using the power of the business journal to create a bigger impact, greater income and overall business success.
Chris has been a "courage in business" pioneer and an award winner championing the ability of the small business owner / leader to use their instincts to serve more clients and create scalable business growth, from where they are and with what they know. A veteran 28-year corporate leader and a successful entrepreneur, she has guided executives and small business leaders to achieve success on their terms in service to the client and the heart of their business.
With this experience as a catalyst Chris has published the guide and journal for women business leaders ready to unleash their courage and transform the world. She recognized that writing a book to "read" about courage in business would not create as powerful and profitable a shift, as inviting a personal and private exploration of courage thought the use of this business courage journal.
Chris' key message is this...the success you seek in your life and business is always within reach when you courageously pursue the truth of what YOU secretly want and deeply desire.
It is this same conviction that guides today's transformative business leaders and deeply inspired Martin Luther King to stay the course, for he, too, believed in what was within reach for the world.
Chris Makell's mission is to empower you with the courage to trust your voice and what you already know, to finally go after what you secretly want and deeply desire in your life and business.
Website: http://www.chrismakell.com
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