Rick Sloan Joins Peak Performance As National Account Director

    CALABASAS, CA, January 20, 2015 /24-7PressRelease/ -- Peak Performance, the trusted authority in automotive customer engagement, announced today that Rick Sloan has joined the company as National Account Director responsible for TRAC, the service CRM program for Audi and Volkswagen. Rick will work closely with our OEM partners on marketing strategy, performance improvement and overall administration of TRAC while leveraging his depth of data, analytics and database management experience to drive even more program value.

"PEAK is currently migrating the TRAC program to our new CRM platform in order to facilitate enhanced digital communications and Rick is the ideal person to manage this through," said Steven Gray, Chief Revenue Officer. "Having managed TRAC for the past 8 years, PEAK is very excited about the future enhancements this new platform will provide and the impact these improved engagements will have on customer loyalty, retention and dealer revenue."

Rick joins PEAK with a strong and varied background in senior-level database management and CRM marketing. Most recently, Rick was Vice President of Retail Strategy for Affinity Solutions. He was also an integral part of operations, holding VP level positions at Speedeon Data LLC, Vertis Communications Inc., and over 15 years at Harte Hanks, Inc.

About Peak Performance
Founded in 1991, Peak Performance is headquartered in Calabasas, California. PEAK is a leading CRM resource specializing in the automotive industry. The company's innovative solutions maximize customer engagement with powerful, data-driven marketing solutions across both sales and service. Uniting advanced technologies with a personalized approach, PEAK consistently delivers stellar results for their clients. Known in the industry as "the trusted authority," PEAK's state-of-the-art, multi-channel products and services continue to be the programs of choice for thousands of automotive dealers nationwide. For more information, visit gotopeak.com.

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