Capitol City Group Review Game Changing Marketing Trends of 2015

    RALEIGH, NC, January 22, 2015 /24-7PressRelease/ -- The sales and marketing industry is incredibly fast paced, not only because firms are in a constant race to hit targets, but also because market trends and consumer behavior can change quickly and it's the role of a marketer to keep up with these trends and ensure they are meeting consumers' needs. In order to keep sales high, businesses need to keep their finger on the pulse and constantly monitor consumer reactions to their campaign and products to identify which approaches are effective and engaging. Capitol City Group, direct marketing experts from North Carolina believe that to succeed in 2015 businesses must make a conscious effort to review markets and seek out customer data so that they can develop new strategies that fit with new and emerging trends.

About Capitol City Group Inc.: http://capitolcitygroupinc.com/who-we-are/

To prepare fully for the New Year, Capitol City Group have reviewed a breakdown of the predicted trends due to hit the marketing industry in 2015. Campaigner, the email marketing brand of j2 Global, Inc. recently released the trends they believe will impact the industry in the next 12 months. Capitol City Group have looked at the results and by looking at their own experiences, have shared their thoughts.

One big trend throughout 2014 was the increase in digital technologies used by marketers. However, despite the growing capabilities of technology the research from Campaigner suggests that many within the industry are standing strong and failing to let these new technologies interfere with their daily processes. 36% of professionals asked expected new technologies to have no effect on their marketing strategies. Capitol City Group also believes digital technologies will have little impact in 2015. The firm which specializes in direct, face to face marketing have seen a high lead conversion rate and are confident that the personalized approach will continue to win out over digital in 2015.

Another trend predicted to influence the industry is the rise of email and social media marketing with 26% of those asked believing that social media was their strongest ROI generator. Capitol City Group agree that social media is indeed powerful at reaching a larger audience, however they think it can be difficult to target specific prospects through these platforms. The firm believe that 2015 will see a greater number of businesses incorporate a more holistic and fluid cross channel strategy that incorporates a wide range of marketing approaches to ensure a greater audience is reached and engaged with.

Capitol City Group is an outsourced direct marketing agency that specializes in building customer relationships and boosting sales for their clients. The firm's philosophy is centered on loyalty and the firm work hard to understand changing consumer trends in order to meet with their needs and deliver quality service. To help their clients generate the best results possible Capitol City Group are constantly reviewing new approaches and strategies so that they are fully prepared to adapt to even the slightest change in market trends. By maintaining a close eye on the market and consumer behaviors Capitol City Group are able to take the pressures of marketing away from their clients which allows their clients the freedom and confidence to grow and expand their businesses.

Capitol City Group is a sales and marketing firm that work on personalized methods of face to face marketing in order to drive a high ROI for their clients.

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