SYDNEY, AUSTRALIA, January 24, 2015 /24-7PressRelease/ -- Bad decisions often lead to terrible mistakes and in the business world these mistakes take place on a very big and public stage. However, AIM Marketing Acquisitions points out that, business owners have to take risks. Sometimes these risks will pay off and others may lead to costly mistakes. Sometimes, the decisions of business leaders come across as completely insane but they end up being small acts of genius and other times they turn out to be just that, completely insane. It's inevitable that every business will make mistakes along the way but the firm also believe that through correct research most bad decisions can be warded off before the damage is actually done.
About AIM Marketing Acquisitions: http://aimmarketing.com.au/
AIM Marketing Acquisitions is looking back at what they regard the five biggest business mistakes ever made:
5. Blockbuster video passes on Netflix
Netflix has taken the entertainment industry by storm, completely changing the way people can view television, box sets and movies. But before Netflix, renting films was the done thing and Blockbuster Video ruled the industry. Blockbuster were given the option of buying Netflix in the early 2000s for $50 million but opted not to. Since then Netflix has grown considerably and Blockbuster Video no longer exists.
4. New Coke
On April 23rd 1985, Coca-Cola reformulated Coke's classic taste for the first time in a century. This created an uproar that the firm will probably never live down. New Coke lasted a total of 79 days before the original formula returned to the shelves. Although this did pave the way for all kinds of new Coke flavours down the line.
3. Ross Perot passes on Microsoft
Microsoft was almost bought from Bill Gates by billionaire, and one time presidential candidate, Ross Perot. Perot negotiated with a 23-year old Gates in 1979 to purchase Microsoft for a price in the $50 million-range, a price Perot found to be too high and passed on the opportunity. Microsoft went on to change the modern world as we know it with modern computing.
2. Excite passes on Google
It's hard to picture a world without Google, but that was almost the case when Excite, which has since evolved into Ask.com, had the chance to purchase Google when it was still very small, for the meagre price of $750,000. Excite walked away from the opportunity and today Google is worth around $365 billion.
1. William Orten passes on the telephone
AIM Marketing Acquisitions believes this to be the number one business blunder of all time. In 1870 Alexander Graham Bell, inventor of the telephone, offered the patent on his new invention to Western Union for $100,000. William Orten, Western Union's president and owner of the telegraph, the communication device at the time, refused - not believing the telephone had any real potential. Of course, he was way off and the telephone soon became a staple in every household.
AIM Marketing Acquisitions is an outsourced sales and marketing firm located in Sydney. The firm specialize in a personalized form of direct marketing that involves connecting with consumers via face-to-face marketing methods. The firm believes that this leads to long-lasting and personal relationships between brand and consumer as well as increasing customer acquisition, brand awareness and brand loyalty for their clients.
AIM Marketing Acquisitions is a sales and marketing firm that specializes in face-to-face marketing in order to deliver a high return on investment and improve sales.
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