New Marketing Consultancy, Elementive Marketing Solutions, Promises Data-Driven Insights to Grow Profits for Its Clients

    DENVER, CO, February 26, 2015 /24-7PressRelease/ -- Launched in late 2014, Elementive Marketing Solutions (Elementive) is setting out to help small-business and nonprofits realize their full profit-making potential through marketing analytics. According to the 2014 CMO Survey, a bi-annual survey from McKinsey & Company, the American Marketing Association and Duke School of business, marketing analytics is projected to rise by 12 percent from now until 2017. Marketing analytics are used to help businesses glean big insight from big data and Elementive is helping its clients gain a better understanding of how well their marketing programs are really performing and what can be done to improve them.

"Andrea Streff and I founded Elementive Marketing Solutions because we have met countless business owners and marketing directors over the years who are not sure what type of marketing is right for their business" said Matthew Edgar, Elementive founding partner. "In today's day and age, every business large or small, should have a website and online presence and most still use traditional forms of marketing to reach their customers, but as their marketing reach grows, how do they know what is working? How do they measure their marketing success? All businesses have an enormous amount data at their fingertips, but many don't know how to interpret it or understand what it really means. That's where we come in."

Through an initial discovery process, Elementive helps clients evaluate their data, website, online presence and offline campaigns to determine how well their marketing initiatives performed in the past, are performing today and what can be done to predict or influence their future success. Using a variety of tools including web analytics, social media stats and several other analysis and web developer tools, Elementive delivers a suite of insights and recommendations to help their clients grow their profits and their reach while ensuring their brand stands out from the competition.

"As big data continues to boom and technology and information access advances, understanding how to use analytics to drive business growth is critical, especially for small businesses and nonprofits" said Andrea Streff, Elementive founding partner. "We want to ensure that all our clients understand where they stand and where they should be investing their time and money to achieve their greatest ROI."

With a combined 26 years of online, traditional, digital and strategic marketing experience in a variety of business sectors, Matthew Edgar and Andrea Streff have set out to make their mark in the marketing insight and analysis field through the formation of Elementive Marketing Solutions in Centennial, Colorado. To learn about their consultancy and process visit http://www.elementive.com.

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