MDC Advertising, a New York City-Based Healthcare Communications Company, Today Announced its Re-Launch as Mdc: The Programmatic Healthcare Agency

    NEW YORK, NY, March 12, 2015 /24-7PressRelease/ -- MDC Advertising, a New York City-based healthcare communications company, today announced its re-launch as MDC: The Programmatic Healthcare Agency.

"I've been in healthcare advertising for more than 40 years and nothing has been as exciting as the work we are doing today through the use of programmatic media strategies," said Eric Malter, Founding Partner and CEO.

Powered by its relationship with MediaMath, a preeminent global technology company, MDC is pioneering the use of programmatic media strategies for highly targeted, data-driven digital marketing programs within the healthcare industry.

MDC partner Peter Niemi noted "with MediaMath's TerminalOne Marketing Operating System as its technology platform of choice, MDC is efficiently executing high-performing campaigns for clients."

The healthcare industry has often lagged behind the consumer world with regard to adopting new technologies and media channels. The advent of programmatic media, however, has turned the consumer marketing world upside down and MDC is taking the lead in driving successful adoption by its clients in both the prescription and over-the-counter markets.

Furthermore, deploying programmatic campaigns in the healthcare space requires a deep understanding of regulatory and privacy challenges, but MDC's long history in the medical marketing industry enables them to drive high performance campaigns that are also compliant with all of the relevant regulations.

"MDC's healthcare expertise and outcomes-driven approach make them a well-suited partner to leverage TerminalOne to drive ROI for healthcare clients," said Ross McNab, MD Americas for MediaMath. "MDC will set a precedent for how to deliver value from advanced technology solutions within a vertical that is typically more conservative in marketing."

MDC Chief Creative Officer and partner Peter Zamiska added, "Through programmatic, we have unprecedented access to data and insights that allow us to better understand and reach our audiences at great scale - and adapt messaging in real-time based on campaign results."

About MDC
MDC: The Programmatic Healthcare Agency (www.mdcomm.com) was founded in January 1994 and is located at 315 Fifth Avenue, New York, NY. For more than 21 years, MDC has been dedicated to serving the marketing and communications needs of its national pharmaceutical clients. By coupling deep pharmaceutical marketing experience with the targeting capability of new technologies, the healthcare marketing professionals at MDC are pioneering the use of programmatic marketing to drive successful campaigns for a range of prescription and OTC products.

About MediaMath
MediaMath (www.mediamath.com) is a global technology company that's leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System . A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. TerminalOne activates data, automates execution and optimizes interactions across all addressable media, delivering superior performance, transparency and control to all marketers and better, more individualized experiences for consumers. It has a seasoned management team leading 15 global locations across five continents. Key clients include every major agency holding company, operating agency and top brands across verticals

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