Be Interactive Pty Reveals the Shocking Consequences of Not Listening to Customers

    BRISBANE, AUSTRALIA, March 14, 2015 /24-7PressRelease/ -- Innovation may be defined as exploiting new ideas leading to the creation of a new product, process or service. It is not just the invention of a new idea that is important, but it is actually "bringing it to market", putting into practice and exploiting it in a manner that leads to new products, services or systems that add value or improve quality. Be Interactive Pty have come to the conclusion that the importance of innovation is increasing, and increasing significantly. In the current day economic scenario, innovativeness has become a major factor in influencing strategic planning. It has been acknowledged that innovation leads to wealth creation. Even though efficiency is essential for business success, in the long run, it cannot sustain business growth.

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With the many positives of a company being innovative, it is crucially important to remember that a company has developed a customer base revolving around a product or service, and it is fundamental that research is completed ensuring any changes to a successful product will be welcomed by said customer base. More often than not change is welcomed, as the positives outweigh any issues from learning to use an improvement of a product. If a product is being altered, it would be important not to remove the products key features, as that is in turn the reason for the products lasting success, and if changes are dramatic then it could upset the existing customer base and the customers choosing a competitor's product. Be Interactive Pty are highlighting the importance of determining the customers desire for a product to be changed.

A company in Australia, came under scrutiny from its customer base recently, when Gladwrap decided it would change its packaging and its key feature of the shrink wrap dispenser. With customers venting their frustration via various media sources including a national radio station to air their disapproval of the changes. Companies need to beware of the ease in which customers can air their disapproval. A firm demonstration of consumer power was demonstrated in the 1980s when Coca-Cola, changed their famous recipe. The new recipe lasted a grand total of 79 days before it was recalled and the original was reinstated.

Be Interactive Pty provides a cost effective route to market to a range of local and national clients throughout Brisbane. Their proactive approach provides measured results that guarantee return on investment for our clients. This approach allows for more effective budgeting and provides a cost effective alternative to mass media marketing campaigns. Clients with limited or no advertising budgets have in the past benefited from outsourcing to Be Interactive Pty as they always guarantee results. We are specialists in generating loyalty to a brand. By interacting in person with your customers we can control the perception in your customers mind and ensure they relate to your brand ethics. Be Interactive Pty specialise in the direct interaction with the clients customers consequently allowing feedback from a campaign to be immediately reported to the client offering a direct insight to the consumers brand experience.

Be Interactive Pty specialises in a personalised form of direct marketing in order to generate quality sales and a high ROI for their clients.

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