A List Broker's Guide to Mapping Affluent Markets

    OMAHA, NE, March 26, 2015 /24-7PressRelease/ -- Affluent consumers have always been one of the most elusive, and sought-after audiences for list brokers and marketing professionals. For over a century, the list brokers at WS Ponton have gathered the most pristine and exact marketing data on wealthy markets, and a lot has changed in 130 years!

Here is a sample of the WS Ponton catalog from 1955 with a breakdown of New York City's most affluent markets (see image) . At the time, there were less than 2,000 millionaires living in the New York area!'

Today, WS Ponton is still the most trusted provider of list broker data for affluent markets and it's there are 389,100 millionaires residing in New York City...that's more than 1 in every 25 New Yorkers! NYC tops the United States in the most millionaires per capita, followed by San Francisco and Houston.

At WS Ponton, we know where the most affluent markets are and how to reach them. Whether your marketing team wants to reach out to socialites, philanthropists, retired billionaires, even luxury car lovers, WS Ponton has the consumer data to help list brokers access these valuable markets.

As the affluent market grows and changes, WS Ponton is always one step ahead with the most valuable list broker data for wealthy, and ultra-wealthy consumers around the country.

WS Ponton provides the the premier list broker services to direct marketing professionals throughout the country. Our unparalleled data hygiene techniques ensure that all of our consumer data provides only the most valuable, relevant leads for reaching any target demographic.

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