A.R Discovery International's Must Read Guide to Attention Grabbing Marketing

    JERSEY CITY, NJ, April 03, 2015 /24-7PressRelease/ -- With the marketplace becoming ever more competitive brands are having to work a lot harder to capture and keep the attention of their target audiences. To really capture an audience's attention, sales and marketing firm A.R Discovery International believe that brands must think hard about the message they want to send to their consumers and carefully select stimuli that will engage their consumers and encourage an emotional response. An emotional response is key in marketing today, as without it brands will fail to develop meaningful relationships with their consumers and loyalty will suffer which could have a detrimental effect on overall sales they generate.

About A.R Discovery International: http://www.ardiscoveryinternational.com/

So that businesses can benefit from better customer connections, A.R Discovery International have shared the following advice on how to create attention grabbing, engaging marketing campaigns.

Know Your Audience

Gathering information about their customers will help a brand to focus their marketing efforts and create a campaign that really speaks to the consumer. By recognizing their customers' preferences, incomes and lifestyles through surveys and feedback, brands will be able to create a highly accurate portrait of their target consumer which will act as a foundation from which to build their campaign.

Reach out Directly

Nothing impresses a customer more than when a brand actively reaches out to them, and no customer wants to feel as though they have to chase a brand in order for them to deliver the service they want. Social media has made it possible for even the smallest businesses to keep a dialogue open with their consumers and give them an active role in the future of the brand. A.R Discovery International also believe that by meeting with consumers in person, brands will be able to raise their profile on the marketplace and get customers talking about their business.

Use Video

Video marketing is a highly effective way of capturing customer attention, especially with the rise in mobile technology which now means the majority of people have far greater access to online platforms. As well as delivering a marketing message, these videos also give something back to consumers often offering tips and advice which provides them with an incentive to remain loyal to a particular brand.

Based in New Jersey, A.R Discovery International are experts in creating and implementing engaging event marketing campaigns. The firm work with each client to gain a thorough insight into their goals and values, from which they build a customer profile and identify potential leads. The firm then deliver their campaigns to customers in person in retail venues and at promotional events, taking the time to engage with each individual consumer one on one. This approach allows the firm to build stronger customer relationships for their clients, which helps to promote greater brand loyalty, drives more sales and provides their clients with the means to grow and expand their businesses in the future.

A.R Discover International specializes in tailored direct marketing campaigns that deliver a high ROI and generate quality sales for their clients.

For more information Follow @AR_Discovery on Twitter and 'Like' them on Facebook.

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