All Press Releases for April 03, 2015

LMG Global Associates Reveals How Marketing Has Changed

Sales and marketing firm, LMG Global Associates takes a look at how marketing has changed over the past 10 years and how some are comparing it to a popular dating site.



    TORONTO, ON, April 03, 2015 /24-7PressRelease/ -- The former Red Bull UK marketing director, Huib Van Bockel has stated that marketing today is like the popular dating site "Tinder" and has said that brands need to react faster to the pace of distribution. "Marketing has become like Tinder; in one second you decide to engage with the content or swipe it away, and that's what brands have to get used to," said the former marketing director.

LMG Global Associates believes that the past 10 years has seen some dramatic marketing changes, and long gone are the days when marketers could enjoy the safety of a 30-second ad reaching their audience. 10 years ago brands would communicate with consumers via ads and marketing campaigns only around once or twice a year but now, LMG Global Associates believes that consumers want constant interaction with their favourite brands. New technologies such as social media have made it possible for consumers to keep up-to-date with their favourite brands all the time but this has also allowed room for other brands to take once loyal consumers.

About LMG Global: http://lmgglobal.org/about/

Consumers have to feel a connection with a brand instantly and that is why they have to get their marketing message right in the first few seconds, or consumers simply won't be interested.

LMG Global Associates is an outsourced sales and marketing firm based in Toronto, Canada. The firm specialises in a personalised form of direct marketing which they believe to be extremely popular amongst consumers. LMG Global Associates creates personalised marketing campaigns which are unique to each client's brand. These campaigns are then taken directly to consumers via face-to-face marketing techniques.

LMG Global Associates believes that direct marketing is more effective than more traditional forms of marketing because of how personalised it can be. Not only is it personal to the brand but it also gives the consumer a personalised experience, directed specifically at them and not everyone. The firm believes that this grabs the consumer's attention immediately and makes them want to find out more about the brand.

LMG Global Associates expresses how that their face-to-face, one-on-one connections with consumers help to create long-lasting relationships between brand and consumer, which is what many marketing campaigns are struggling to achieve these days. The firm says that their services lead to increased customer acquisition, brand awareness, brand loyalty and a high return on investment for their clients.

LMG Global is a sales and marketing firm specializing in direct marketing. The firm uses face-to-face marketing to improve their clients' customer acquisitions and generate a high ROI.

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John Graham
LMG Global
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Canada
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