Zengo & Co. Outlines The Best Ways to Improve Direct Marketing Campaigns in 2015

    CHICAGO, IL, April 15, 2015 /24-7PressRelease/ -- Direct marketing is about making direct contact with existing and potential customers to promote products and services. With many companies looking to slash budgets and diversify their marketing strategies, direct marketing has become an extremely popular choice.

Zengo & Co., Chicago based direct marketing specialists, use face-to-face direct marketing campaigns. Their direct and personalized approach allows their representatives to meet with customer's in-person, build a rapport, handle any queries and in-turn instill consumer confidence. The company has found that this approach has enabled them to achieve high quality customer acquisitions for their clients while still remaining extremely cost effective. They are able to gather instant feedback and results. The company is so confident in their ability to get results that they only charge based on results, which is great for their clients as many marketing solutions are extremely expensive.

About Zengo & Co: http://www.zengoandco.com/about-us/

Zengo & Co. shares their tips to improve direct marketing campaigns in 2015.

Know The Target Audience
It is vital that brands know their target audience. Part of the 40/40/20 rule of direct marketing is knowing who their audience is and being able to target that audience with direct marketing. This is a huge time and money saver and can be done by compiling lists from reputable businesses or by renting a list if the budget doesn't allow for creating their own.

Create a Memorable Look
Having a great design that stands out from the crowd and creates a lasting impression while reinforcing the company message is essential to marketing success.

Follow basic design rules, but don't be afraid to get creative. The design must be professional so if the company doesn't have the software in-house, hire a graphic designer. The credibility that a professional design lends to a direct marketing message is well worth the investment.

Sell Solutions, Not Products
Consumers care about their own needs and wants, they care about the solutions rather than the product, for instance:

Consumer A doesn't want a recipe book, he / she wants new ways to impress his / her friends at dinner parties etc.

It is the solutions the product brings rather that the product itself.

The Heart Comes Before the Brain
Most direct marketers are logical thinkers and number-crunchers and it's easy for them to fall into a cold, bullet-pointed type of sales pitch. However, people make decisions based on emotion then justify their decision with logic. To set up a sale, companies must first appeal to emotion and then to close and confirm the sale, use logic.

Remember the Basics
Every direct marketing message should include three basic elements: An offer, enough information for immediate acceptance of the offer and a mechanism for responding to the offer. For direct email marketing, the response button must be prominent, there must be an easy to follow process, each second of delay will see more prospective customers lost.

Established in 2014, Zengo & Co is a privately owned direct sales and marketing company in Chicago, IL. Their mission is to bridge the gap between the product and the consumer through their professionally trained team.

Zengo & Co. specializes in a personalized form of direct marketing in order to generate quality leads and deliver a high ROI to their clients.

For more information Follow @ZengoAndCo on Twitter and 'Like' them on Facebook.

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