Olympus Marketing Inc. Disagrees that Direct Marketing is Moving Online

    NEW ORLEANS, LA, May 03, 2015 /24-7PressRelease/ -- An article titled "What Businesses Need to Know about Direct Marketing," by Ira Kalb states that the marketing industry shifted towards the internet and social media in 1995. The article suggests that direct marketers need to use online tools in order to be successful. Olympus Marketing Inc. strongly disagrees with the claims made in the article and believes that face-to-face direct marketing is as popular as ever and provides the most personalized service available to consumers.

About Olympus Marketing Inc: http://www.olympusmarketinginc.com/about/

Olympus Marketing Inc. is an outsourced sales and marketing firm based in New Orleans. The firm develops unique and personalized direct marketing campaigns on behalf of their clients' brands. Olympus Marketing Inc. takes these campaigns directly to consumers via face-to-face marketing methods in order to create long-lasting and personalized relationships between brand and consumer. In turn, this often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

By specializing in a face-to-face form of marketing, Olympus Marketing Inc. is able to offer consumers a personalized experience. The one-to-one connection allows them to truly listen to the consumers' needs and offer them the best product or service that solves their problem effectively. The firm believes that this is a better customer experience as queries and problems can be solved quickly and efficiently without the customer being put on hold/having to wait days for a response which only makes them more frustrated. The firm believes that this positive customer experience encourages consumers to return to the brand time after time.

Olympus Marketing Inc. has highlighted the many benefits of using face-to-face direct marketing rather than online tools:

Cost-effective

Outsourcing to a direct marketing company means that a firm is provided with a team of professionals ready to connect with consumers directly and build long-lasting connections. The service can also be stopped at any time with no cost to the business. Online tools often require a subscription fee which could mean paying for a year's worth of service when the business only really needs it for a few months and they will only find out whether it works for them after they have paid for the service.

Builds trust

There is no greater way to build trust than meeting with someone in person; the customer can see exactly who is representing the brand and feels much more connected to them than they would talking to a computer screen.

Brand awareness

Another benefit is that by building trust and strong relationships with consumers, those people are likely to spread the word about the business, essentially becoming free brand advocates and raising brand awareness as well as generating new business.

Break down barriers

Online tools can create a barrier between a brand and their consumers, which can often lead to miscommunication or delayed responses which will aggravate customers. By connecting face-to-face businesses break down those barriers and consumers feel more valued, says Olympus Marketing Inc.

Olympus Marketing Inc. believe the key to business success lies in creating a positive customer experience and have spent years within the industry to develop strategies that boost customer loyalty and increase customer satisfaction.

Follow @Oylmpus_Market on Twitter, or 'Like' them on Facebook. Olympus Marketing Inc. disagrees that direct marketing is moving online

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