McKenzie Holland MD Joe Parrish Travels to New Zealand to Conduct Market Research

    MELBOURNE, AUSTRALIA, May 03, 2015 /24-7PressRelease/ -- McKenzie Holland's Managing Director, Joe Parrish spent four days in New Zealand where he travelled throughout the North Island in an attempt to understand the market. The sales and marketing firm understand that conducting market research is vital to success for every business but especially in the direct marketing industry where the brand comes face-to-face with consumers on a day-to-day basis. This makes it even more important to get strategies correct and understand the target market and ideal demographics.

About McKenzie Holland: http://www.mckenzieholland.com.au/

McKenzie Holland needed to conduct market research in New Zealand because the firm plans to expand their business in the next year. The firm wishes to further expand their business in Australia before launching in New Zealand in early 2016. Already based in Melbourne, the firm understands the Australian market well but still conducts thorough research on a regular basis in order to stay on top of new trends and provide consumers with the service they desire. McKenzie Holland wishes to provide the same quality service when they expand to New Zealand.

McKenzie Holland points out that it is important for them to be educated on market conditions, the economy and how local people will interpret their style of direct marketing in order for them to make their business a success. By conducting this research the firm will be able to adapt and improve their service to help make it more accessible and relatable to those in their target demographic. The firm believes that their services will work no matter the economic conditions of an area but this is important information to determine consumer confidence and how willing consumers will be to spend money.

McKenzie Holland is an outsourced sales and marketing firm based in Melbourne. The firm specialises in a personalised form of direct marketing that allows them to connect with consumers on a face-to-face basis on behalf of their clients' brands. This one-to-one connection often leads to long-lasting and personal relationships between brand and consumer. This, in turn, leads to increased customer acquisition, brand awareness and brand loyalty for their clients. McKenzie Holland offer their service on a 'no win-no fee' basis which means their clients can use their service at no financial risk to their business, even at times of economic downturn.

McKenzie Holland is a professional sales and marketing solution for all your sales and marketing requirements. McKenzie Holland create, execute and manage direct marketing campaigns that take products straight to the target demographic, generating impressive sales and promoting brand loyalty.

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