All Press Releases for May 09, 2015

Sikk Shades Sponsors TransWorld Skateboarding 'Come Up Tour'

Third Annual Skate Contest Series Kicks Off May 9 in LA, Will Cover Six Cities in Six Weeks



    HOUSTON, TX, May 09, 2015 /24-7PressRelease/ -- Sikk Shades by Eddie Bauer Jr. - a new line of performance eyewear for the action sports market - is proud to sponsor TransWorld Skateboarding' s Come Up Tour (C.U.T.) kicking off Saturday, May 9 at Lincoln Skate Park in Los Angeles. The third annual amateur skate contest series will tour the U.S. for six weeks in a row in search of the nation's best unsponsored skateboarders. After Los Angeles, the tour heads to Oklahoma City, Nashville, Milwaukee, Portland and San Diego.

The top-3 skaters from the contest will score a pair of Sikk Shades flagship frames along with a mammoth-sized stack of product from other event sponsors. In addition to the free merchandise, each stop's champ will also receive a custom trophy from Art of Board. The winners from each stop will be given roughly 30 days to film a video part that will be hosted on TWSkate.com.

"Sikk Shades is psyched to sponsor the 'Come Up Tour,'" said Eddie Bauer Jr., founder of Sikk Shades. "It's going to be a great series and we hope skate fans come out to support these ams as they look to 'come up' and make a name for themselves in the skate industry. We'll be there at the events supporting these guys. We'll also be showing off our flagship frames and giving everyone the chance to test us out and see why Flash Electric is better than traditional polarized glasses. We'll also be giving away some schwag, so be sure to stop by the booth and say hello!"

Sikk Shades' innovative Flash Electric Coating lens technology is what separates the brand from its competition. Developed by former Pro BMX Rider Eddie Bauer Jr., along with some of the industry's top eyewear designers, Sikk Shades' flagship frames, the Huckleberry and Qualifier (starting at $119.99) are now available online and in select retailers nationwide.

"We created these glasses specifically for athletes, and designed them to withstand harsh weather and extreme conditions, "said Bauer. "Our glasses offer clearer vision and better depth perception than traditional polarized glasses. Those distortions are why action sport athletes and accuracy dependent athletes can't wear polarized lens. They cannot see instruments or properly judge distance as acutely as they need to in order to sustain top performance."

The TransWorld Skateboarding C.U.T. Series features a unique open playing field design that allows the chance for all skill sets and ages to "Come Up!" Fans will play an integral role in deciding the winner as they will vote for their favorite video over a 2-week period. The overall winner of the video contest will be named "TWS C.U.T. Series Champion" and will receive a "Check Out" in TransWorld Magazine!

Be sure to stop by the Sikk Shades booth this Saturday at Lincoln Skatepark in Los Angeles. The crew will be showcasing an array of product and giving attendees the chance to test out the performance eyewear.

C.U.T. Tour Schedule:

May 9 - Los Angeles, CA

May 16 - Oklahoma City, OK

May 23 - Nashville, TN

May 30 - Milwaukee, WI

June 6 - Portland, OR

June 13 - San Diego, CA

For more Info and to Pre-Register, click here.

Sponsored by:

@official_skate @almostskateboards @drinkarizona @dcshoes @ayc @boneswheels @independenttrucks @mobgrip @windellscamp @stancesocks @dakineskate @sikkshades

About Sikk Shades

Sikk Shades is the new standard in performance eyewear for active lifestyles. After three years of research and development, Sikk Shades' flagship frames, Huckleberry and Qualifier, offer action sports enthusiasts a fresh look while outperforming traditional polarized lenses. Founded by Eddie Bauer Jr. and tested by up-and-coming amateur and professional athletes, Sikk Shades utilize Flash Electric technology, which blocks harmful UV rays while avoiding the distortion and depth perception issues common in most polarized lenses. The perfectly balanced, Italian-made frames eliminate pressure points behind the ears for a better fit and all day wear and comfort. The non-slip nose grip is embedded right into the frame, keeping glasses firmly in place even in harsh conditions. For more information, visit www.sikkshades.com or follow the brand on Facebook, Twitter and Instagram.

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