Ju-Ju-Be Announces Australian Distribution Agreement With Billiekart, LLC

    COSTA MESA, CA, May 09, 2015 /24-7PressRelease/ -- Ju-Ju-Be (ju-ju-be.com), the US's leading manufacturer of fun, functional and fashionable diaper bags & accessories, today announced a strategic partnership with Billiekart (billiekart.com.au) for distribution in Australia & New Zealand; Ju-Ju-Be will transition from their former model of working with a boutique distributor. "We're excited to provide the Australian consumer access to our expansive product line and with Billiekart's deep relationships and keen sense of the industry we feel that this will be a strong partnership to help continue elevating the Ju-Ju-Be brand," said Tracie Schor V.P. Global Sales at Ju-Ju-Be.

Fueled by fanatical grassroots marketing, Ju-Ju-Be has developed an ardent following of end consumers globally. Self dubbed 'The Pink Ladies' due to their involvement in the Ju-Ju-Be's hosted discussion forum, 'The Pink Room' (www.ju-ju-be.com/pinkroom) , these superfans are on a continual hunt for all things Ju-Ju-Be. "We get inundated daily with requests for more product availability in Australia," said Schor. Billiekart will be able to capitolize on the existing demand as well as develop new followers through their extensive marketing efforts. Billiekart attends several wholesale and consumer events throughout the year and will be fully functioning with the Ju-Ju-Be line May '15.

About Billiekart
The concept of billiekart first came about from one of the partners (Norma Burri ) attending international trade shows and seeing endless exciting brands available in all parts of the world but Australia. After many brands approaching Norma to be represented in Australia the idea came to form a distribution company dedicated to bring quality brands to the Australian market. Billiekart is owned and managed by two passionate and hard working business partners Norma Burri & Leah Morgan who have years of experience in not only the Childrens industry in Australia but Retailing, Importing and working with Retailers, from small busines to major retailers, both in Australia and internationally. Billiekart is thrilled to be partnering with a brand such as Ju-Ju-Be and is aiming to take the brand from strength to strength in the Australian market place, where it already has an avid fan base and strong consumer following with many opportunities for the Australian Retailer to capitalize on such a strong iconic brand. "We are so excited and cant wait to introduce such a quality brand to our retailer base," said Burri, co-owner of Billiekart- http://www.billiekart.com.au. Australian retailer enquiries can be directed towards: [email protected]

About Ju-Ju-Be- Ju-Ju-Be was started by the dynamic duo of diaper bags. Despite the great fashion (and even some great features) of the other brands, there were still some things lacking. No one had put to use the latest in technology. No one had successfully acted on the idea that fashion and function aren't mutually exclusive. No one else had delved into the deep realm of micobes and anti-stick coatings. Everyone else said that diaper bags aren't rocket science. Ju-Ju-Be thinks they can be. Along with being a lot of fun! Ju-Ju-Be bags are available at premium boutiques US & Globally including Nordstrom, Buy Buy Baby, Babies R Us, just to name a few!

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