Global Events & Marketing: Why a Human Approach is the Key to Happy Customers

    SYDNEY, AUSTRALIA, June 07, 2015 /24-7PressRelease/ -- In a recent study reported in Penn State News (Sunday 31 May 2015) it was revealed that to have a meaningful conversation we often need to be in the same place at the same time. Global Events & Marketing outline however, in a mediated environment, when brands are distant and not in the same place as the person they are communicating with, it's hard to create that feeling of togetherness. Even though technology makes companies efficient, these approaches fail to make customers feel listened to or valued.

About Global Events & Marketing: http://www.gemsydney.com.au/about-us/

Technology means that if a conversation can't happen in the same place, at least it can happen at the same time, which leads to positive evaluations. Because online messaging and texting are relatively inexpensive, businesses are promoting these technologies as ways to process customer queries and complaints. Face-to-face communication with customers is the ideal platform yet unfortunately it isn't feasible for most companies. Even more businesses are coming up with creative ways that these companies can offer some benefits of face-to-face conversations in an online environment, such as by using emoticons and instant messaging.

The research from the study found that customer service reps that use emoticons provide better service and it makes them appear more human and approachable. People who text chatted with customer service agents gave higher scores to the agents who used emoticons in their responses than agents who did not use emoticons. According to some, while emoticons may seem too casual or even too silly to play a role in formal communications, the study shows that they can play an important role in professional and business communications, demonstrating their empathy over agents who do not.

Global Events & Marketing is an outsourced sales and marketing firm based in both Sydney and Perth. The firm's mission is to provide growth opportunities for both their clients and the firm by integrating the marketing and sales departments. Working very closely with clients, Global Events & Marketing endeavour to provide the highest standard of customer service and brand awareness, to ensure their clients gain a positive response from the consumer market. The firm are working to improve customer relationships for their clients through honest face to face communication at event sites.

Global Events & Marketing Pty is an outsourced sales and marketing company based in Sydney and Perth, their aim is to bridge the gap between the client and consumer through direct and personalised marketing campaigns. For more information follow @PtyGEM on Twitter and 'Like' them on Facebook.

# # #