BOLOGNA, ITALY, June 10, 2015 /24-7PressRelease/ -- All the released videos have been recorded during the edition of ADworld Experience held last April in Italy (one of the largest European events about AdWords & contextual advertising), which is entirely based on real AdWords optimization case stories presented by a narrow selection of freelancers and SEM agencies.
In 2015 edition 22 speakers from USA, UK, Ireland, Netherlands, Poland, Germany & Italy animated the most attended edition ever. Here are all the available videos:
Advanced AdWords Seminar by Brad Geddes, a full 6h video recording of the all daylong tutorial held with the same formula of SMX AdWords advanced trainings.
Advanced Analytics Seminar by Dara Fitzgerald, a full 6h video of live interactions with Google Analytics interface, with the trainer explaining live all the most advanced features of the platform.
Besides the 2 advanced seminars, here are the case histories presented during the conference:
Enhanced e-commerce Analytics & AdWords by Dara Fitzgerald (the case most voted by participants)
How to setup and which advantages can offer the enhanced version of e-commerce Google Analytics in correlation with AdWords campaigns;
Advanced targeting tactics by Brendan Almack & Alan Coleman (the 2nd most voted case)
Using Dynamic Search Ads in combination with Search Remarketing, URL parameters and bid multipliers;
Selling cars with AdWords by Zbigniew Nowicki (the 3rd most voted case)
The award winning local search campaign strategy developed for Mitsubishi in Poland;
Cutting cost by 50% (Jennifer Bolitz & Maik Metzen)
How to severely cut the budget in a running account without destroying its performances in terms of conversions;
Bid Management Systems benchmark (Lauryan Feijen)
Which are the main PRO and CONS of the most widespread platforms on the market;
Shopping Campaigns DOs & DONTs (Sergio Borzillo)
Best practices for Products Listing Ads coming from a variety of real campaigns;
Cross Channel Remarketing (Rocco Baldassarre)
All the power of Facebook lookalike audiences and Twitter ads joined with AdWords;
Increase profits though AD testing (Brad Geddes)
Real cases of ads tests & customizations that dramatically increased campaigns performances;
AdWords Automation (Evert Veldhuijzen)
Some very useful automations for your account and why to use them;
Right message, right time, right customer (Gemma Howley)
Data driven AdWords automation cases for big retail industry campaigns;
Not only e-mail Retargeting (Florian Werner)
Targeting your site's visitors with personalized messages even before they register online is possible. With Remintrex;
Final round table (with speakers + Wijnand Meijer and Matthias Weth)
Have a look at http://shop.adworldexperience.it/en/
ADworld Experience is one of the largest European events about AdWords & contextual advertising, held every year in Italy during springtime, with more than 600 participants in 4 editions. In 2015 there were 22 speakers from USA, UK, Ireland, Netherlands, Poland, Germany & Italy.
http://www.adworldexperience.com/
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