Wise Snacks Partners with Nelson Figueroa to Introduce the Wind Up and Win Promotion

    NEW YORK, NY, June 25, 2015 /24-7PressRelease/ -- Wise, the Official Potato Chip and Cheez Doodle of the New York Mets, takes things up a notch by introducing the Wind Up and Win promotion. The promotion gives fans the chance to win amazin' prizes like Mets tickets, free Wise snacks and the potential opportunity to throw out the first pitch at a Mets game - bragging rights material!

"We wanted to provide fans with a fun and engaging promotion tied directly with America's favorite game while also keeping the brand top of mind," said Kevin Foltz, Marketing Manager for Wise Snacks.

"I can remember snacking on Wise snacks as a child; it was the perfect snack right after school," says Nelson Figueroa, former Mets player and SNY New York Mets Studio Analyst. "It is amazing to have this opportunity to be working with them now."

In addition to the launch of the promotion, Wise has redesigned their potato chip bags for a more modern feel. The new bags still have the same iconic owl design elements and vibrant colors that fans will recognize but now also have images of the golden chips, which convey the authentic potato flavor that each Wise bag delivers.

The Wind Up and Win promotion started June 22, 2015 and ends July 31, 2015 and is only available to those in the New York DMA. To enter the promotion, visit windupandwin.com on your smartphone and play the Wind Up and Win scratch-off game.

ABOUT WISE FOODS, INC.
Wise Foods, Inc. was founded in 1921 and based in Berwick, Pennsylvania. Wise Foods make salty snacks that are primarily distributed on the eastern seaboard of the United States. Best known for their potato chips, Wise also offers other salty snack products such as cheese snacks, popcorn, tortilla chips and corn chips. The company's brands include Wise Potato Chips, New York Deli Kettle Cooked Potato Chips, Ridgies Potato Chips, Cheez Doodles and Dipsy Doodles Corn Chips. Visit www.wisesnacks.com for more information.

ABOUT ARCA CONTINENTAL, S.A.B. de C.V.
Arca Continental produces, distributes and sells non-alcohol beverages under The Coco-Cola Company brand. Arca Continental was formed in 2011 through the merger of Embotelladoras Arca and Grupo Continental, making it second largest Coca-Cola bottler in Latin America and one of the largest in the world. Headquartered in Monterrey, Mexico, the Company serves more than 53 million consumers in Northern and Western Mexico, Ecuador and Northern Argentina. Arca Continental also produces and distributes Bokados brand snack foods. The Company's shares trade on the Mexican Stock Exchange under the ticker symbol "AC".

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