/24-7PressRelease/ - BONITA SPRINGS, FL, February 15, 2008 - MOVIE Clips Inc., the nation's largest volume free distribution CD-ROM announces the addition of new mid-sized Exhibitor partners for its fully customized CD-ROM program. The added circulation impacts 42 States adding over 400 new locations and now joins the existing MOVIE Clips network of participating theatre locations that are currently from among many of the largest Circuits in the Country.
Distributed free in customized dispensers at exits inside theatres 365 days a year, the MOVIE Clips CD-ROM features an entertainment packed, live-action movie theatre utilizing direct from studio content for upcoming new release movies. Included on the CD-ROM are interactive 'rooms' that include a virtual movie theatre, a movie games arcade, a 'behind the scenes' movie back lot, a virtual movie comics room, a movie poster gallery, a sneak peek private screening auditorium, a plasma TV DVD lounge and a coupon savings lobby. The entire experience allows the player of the CD-ROM to follow the MOVIE Clips theatre guide on a virtual, hands-on tour of the action. The MOVIE Clips CD-ROMS are playable from any home, office or dorm room computer and can be played and interacted with from either a PC or Mac platform.
To date, Warner Bros., Sony/Columbia Pictures, New Line Cinemas, Paramount/Dreamworks, Universal Pictures, Walt Disney Studios, 20th Century Fox Pictures, Warner Independent Pictures and Picturehouse have all placed content on the MOVIE Clips CD-ROM program resulting in a robust and fun movie and entertainment experience.
"This new circulation has been added by deeply customizing the CD-ROM for each participating Exhibitor partner. This includes a full color logo printed on the face of the CD-ROM, the theatre's logo prominent inside most 'rooms' of the CD-ROM and a customized script delivered by the MOVIE Clips guide throughout the entire experience. In short, the player of the CD-ROM has taken home a FREE virtual movie theatre completely branded to their neighborhood location", touted MOVIE Clips President Shaun Boylan. Cary Longchamps, MOVIE Clips Director of Production added, "recent major production enhancements to the CD-ROM have resulted in an improved and much higher quality of play...we even feature high definition components. Also, since all of the content resides DIRECTLY on the CD-ROM, there is never any streaming or buffering slow downs as well as no bothersome pop-ups or unwanted ads."
The MOVIE Clips CD-ROMs play numbers are quantifiable through a proprietary online tracking system that allows direct reporting to both motion picture Studio Partners and Exhibitors. Millions of minutes with detailed reports on player activity are tracked throughout the duration of each MOVIE Clips Flight.
ABOUT MOVIE CLIPS
MOVIE Clips is a technology based company that uses grass roots marketing products to drive interactive experiences. MOVIE Clips Inc. is a subsidiary of seventeen year old Capitol Color Mail Inc., the nation's leader in direct marketing coupon publications. Each year Capitol Color Mail inc. distributes billions of coupon offers through the mail across over 4,000 zip codes. MOVIE Clips partners with many of the largest and most respected Exhibitors in the Country for in-theatre distribution of its' CD-ROM product and places content for most of the major motion picture studios.
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