UKAUS Pty Investigate How The Apple Watch Has Changed Consumer Behaviour

    SYDNEY, AUSTRALIA, September 05, 2015 /24-7PressRelease/ -- The Apple Watch is arriving on the wrists of customers around the world and is a new device and product category for Apple. The preliminary unit sale estimates of the Apple Watch are quite strong, coming in between 8 million to a whopping 41 million. There are an array of features packed into the Apple Watch, which could probably fill a book. "There is the ability to get information from your phone on the Watch without having to pull your phone out of your pocket," says UKAUS Pty. This is done through three different types of interactions: notifications, glances and apps.

The small screen size and easy accessibility means the Apple Watch has big implications for the way consumers' shop which is forcing retailers once again to rethink their plans. Specifically for mobile engagement as they consider how they integrate the new technology into an overall marketing strategy. Due to the fact that the Apple Watch is hands-free, it makes it much more practical for in-store use than smartphone applications; retailers will need to focus on creating an engaging in-store experience on a new device. The retailers that are able to nail this strategy will be able to significantly improve customer engagement - shoppers can have location-based notifications sent directly to their wrists. (Source: https://www.linkedin.com/pulse/how-apple-watch-changes-consumer-shopping-behavior-josh-marti?trk=tod-posts-post1-ptlt )

About UKAUS Pty: http://www.ukaus.com/about/

UKAUS Pty is an outsourced sales and marketing firm located in Sydney. The firm runs innovative and personalised direct marketing campaigns on behalf of their clients' brands. UKAUS Pty connects with consumers via face-to-face marketing methods in order to create long-lasting relationships between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

UKAUS Pty still believes the best results for instilling consumer engagement is by using direct marketing methods. Good direct marketing campaigns focus on promoting a specific product or service and give a brand the opportunity to promote the products and services directly to the customers who most need them. A good direct marketing campaign will help a brand build relationships with new customers, test the appeal of a product or service, tell the company which marketing approaches reach the target market most effectively, provide customers with compelling content they can share with potential customers and increase sales.

UKAUS Pty is an outsourced sales and marketing firm based in Sydney. The firm specialises in a personalised form of marketing whereby they connect with consumers via face-to-face marketing techniques.

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