Olympus Marketing Inc. Share Advice On How to Drive Sales and Hit Targets

    NEW ORLEANS, LA, September 18, 2015 /24-7PressRelease/ -- Olympus Marketing Inc. believes the first step in driving sales and achieving targets is to create a high performing sales culture within the company. Research from Harvard Business Review (HBR) indicates "high-performing sales cultures are characterized by an ability to align (gain clarity on vision, strategy, and shared employee behaviors), execute (move in the agreed-upon direction with minimal friction), and renew (continuously improve at a pace that exceeds competitors)." Once this is established momentum will be achieved and it sets the bar for expectation throughout with minimal management.

About Olympus Marketing Inc.: http://www.olympusmarketinginc.com/about/

The success of a business is determined by its ability to drive and acquire sales. Direct sales and marketing specialists Olympus Marketing Inc. has vast knowledge and experience in this area and have shared their expert knowledge.

1) A Data-Driven Mind-set - Step one is to gain an understanding of what the company is measuring and why it is important. Once the data has been collected there needs to be analysis of how to improve strategy and gain better results, i.e. conversion rates and deal response time.

2) Dedication to Ongoing Training - Continuous training has been found to return a 50% higher net sales average per rep. For maximum sales force output, teams need coaching and guidance on sales tactics, completion, buying signals and how to identify them, and how to understand the full sales cycle. Markets and products change, and so Olympus Marketing Inc. recommends ongoing product and sales training in order to stay updated with the latest trends.

3) Healthy Competition - Introducing gamification creates healthy competition within a sales force and research has found that introduction of team and sales games can produce an increase in productivity by 11 - 50% (Salesforce). Olympus Marketing Inc. believes that sales reps can benefit from the introduction of gamification as it encourages the positive attributions of competition, and adds the additional push to go the extra mile.

4) Shared Goals - Create a common vision and share with the sales force. This needs to be revisited regularly for it to become part of the sales forces' team culture. The sales structure needs to be highlighted by the team leader and the sales cycle implementation will create better understanding of the sales process for the individual.

5) A Collaborative Environment - With a remote sales force, if not managed correctly it can cause disengagement from targets as they feel that they are missing out on valuable feedback and advice from both leaders and peers. Olympus Marketing Inc. look at the 20/60/20 rule, and believe that 20% will be natural high achievers, and the rest will benefit from factors within their environment, such as training, coaching and healthy competition.

6) Access to the Right Tools - Olympus Marketing Inc. believes that for a sales force to work at maximum capacity, a firm needs to invest in the tools to create efficiency and effectiveness. It allows for processes to be streamlined and monitored for continual analysis and removal of unnecessary tasks.

Olympus Marketing Inc. is an outsourced sales and marketing firm based in New Orleans. The firm specializes in a unique form of direct marketing whereby they connect with consumers via face-to-face marketing. By working closely with their clients the firm are able to create personalized campaigns that accurately represent their brands. These campaigns are then taken directly to consumers via face-to-face marketing methods which often lead to long-lasting and personal connections between brand and consumer. This, in turn, leads to increased customer acquisition, brand awareness and brand loyalty for their clients. The firm has gained a strong reputation within the sales and marketing sector that they can develop a sales force from scratch, coaching them to become an elite sales force suited to any client or campaign, they credit this to their high performing sales culture.

Source: https://www.salesforce.com/blog/2015/08/how-create-high-performing-sales-culture.html

Olympus Marketing Inc. believe the key to business success lies in creating a positive customer experience and have spent years within the industry to develop strategies that boost customer loyalty and increase customer satisfaction.

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