Hard Rock Energy Drink To Support Breast Cancer Awareness Month With Pinktober Campaign

    DALLAS, TX, October 10, 2015 /24-7PressRelease/ -- In honor of Breast Cancer Awareness Month, Hard Rock Energy Drink will be giving away a pink slap bracelet with every can purchased during the month of October.

More than 15,000 hot pink slap bracelets adorned with the recognizable breast cancer awareness ribbon have been created and will be placed around Hard Rock Energy Drink cans in select 7-Eleven stores in Austin, Dallas, Fort Worth, San Antonio and neighboring cities. A percentage of proceeds from cans sold in October will be donated to the Breast Cancer Research Foundation.

The bracelets are part of Hard Rock International's (HRI) 16th annual PINKTOBER campaign. The campaign has raised millions of dollars globally for breast cancer awareness and research.

"Hard Rock Energy Drink is proud to be part of the PINKTOBER campaign," said David Drow, CEO of Enterprise Beverage Group (EBG). "The slap bracelets are fun way to help raise the public's awareness about breast cancer."

Hard Rock Energy Drink recently debuted in the Texas market, unveiling three naturally caffeinated options. Flavors include Paradise Punch, Citrus and Sugar Free Citrus, each with 80 mg of caffeine and formulated with Vitamin B6 and B12.

Now through the end of October, along with receiving a free slap bracelet (while supplies last), Hard Rock Energy Drink is offering a special promotion: buy one, get one free. At participating 7-Eleven locations, when shoppers purchase one Hard Rock Energy Drink for $2.19, they will receive another one for free.

Other PINKTOBER efforts by HRI include the sale of pink merchandise such as a commemorative pin and T-shirts, specialty pink cocktails at Hard Rock Cafes, as well as pink sheets and pink robes in select Hard Rock Hotel rooms. A portion of the retail price of each piece of PINKTOBER merchandise will go directly to breast cancer research efforts.

Hard Rock Energy Drink is a natural energy drink developed by EBG for HRI. EBG also introduced the drinks in more than 40 Hard Rock Cafes across the continental United States, including locations in Dallas, San Antonio and Houston. Hard Rock Energy Drink was officially launched in select U.S. markets in December 2013. Additionally, the energy drink is currently available online and in select retailers including Kum & Go, HyVee, Sunoco and Albertson's.

For more information about Hard Rock Energy Drink and a full list of participating locations, visit http://www.HardRockEnergy.com follow on Facebook, Instagram and Twitter.

About Hard Rock Energy Drink
Developed by Enterprise Beverage Group, LLC, under the direction of CEO David Drow, Hard Rock Energy Drink launched in the US market in December 2013. EBG licensed their brand from Hard Rock International, which is one of the most globally recognized companies with 174 venues in 55 countries, including 136 cafes, 19 hotels and 7 casinos. Headquartered in South Florida, Enterprise Beverage Group continues to gain momentum with local, regional, and national retailers. Hard Rock Energy Drink promotes the lifestyle of music, passion, creativity, and anyone wanting to "Rock HarderTM." For more information on Hard Rock Energy Drink, call 888-762-5220, or to connect with the brand, follow them on Facebook at facebook.com/HardRockEnergy or Twitter at twitter.com/HardRockEnergy.

About Hard Rock International
With a total of 203 venues in 64 countries, including 156 cafes, 22 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Lagos and Busan, South Korea. New Hard Rock Hotel projects include Daytona Beach, Dubai, Los Cabos, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit http://www.hardrock.com.

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