Zengo & Co: Inspiring Business Lessons From the Animal Kingdom

    CHICAGO, IL, October 25, 2015 /24-7PressRelease/ -- The world of business shares far more characteristics with the animal kingdom than the dog eat dog mentality, which programmes such as 'The Apprentice' or 'Shark Tank' so openly promotes. Whilst, yes, it does pay to have a competitive nature in business, especially when operating in an oversaturated market, there are far more important lessons and behaviours budding business professional can take away from the complexities of the animal kingdom.

About Zengo & Co: http://www.zengoandco.com/

Zengo & Co, a Chicago based sales and event marketing firm believes that much like in animals, entrepreneurs must be able to adapt to their environment in order to survive. Evolution is paramount in today's fluctuating economy and entrepreneurs who fail to innovate and come up with new ways of meeting market demand are likely to run into difficulty.

One way Zengo & Co likes to articulate this need for innovation is by referring to the relationship between the lion and the gazelle in the animal kingdom. Both these animals are motivated by completely different forces, and it is these forces that determine their success. The gazelle is reactionary in its behaviours, with food in no short supply the gazelle can take its time; it doesn't need a plan and has no real drive. The lion on the other hand is proactive, as a meat eater it needs to work for its food and catch prey. This means it needs to plan and strategize, it needs to be able to think ahead and second-guess its prey's next move. Zengo & Co believes that to succeed in business, entrepreneurs need to think like the lion. Being reactionary provides no real drive and causes entrepreneurs to flounder when faced with challenges. By having a purpose or end goal and taking a forward thinking approach, entrepreneurs will develop the motivation to succeed and be able to create their own future, rather than simply existing in someone else's.

Zengo and Co also believes there to be other important lessons which can be learnt from other realms of nature. Take for example, colonies of ants. Ants are known for working as a highly productive unit and the reason behind this is due to the fact that every ant is 'cross - trained'. This means that if resources are low on a particular task, say repairing the nest, ants can pool resources from another task to pick up the slack in order to maintain a constant level of productivity. In business, especially smaller organizations a lack of skills or resources can have a serious impact. By taking inspiration from ant colonies and investing in cross training, Zengo and Co believe smaller organizations will be able to make better use of their available resources and maintain a high rate of productivity even when faced with uncontrollables such as staff illness or termination of employment.

Zengo & Co is a Chicago based event marketing firm. The firm bridges the gap between brands and their consumers through face-to-face marketing promotions, focusing on personalizing the customer experience and delivering solutions customers crave. By taking the time to learn about each customer as an individual, Zengo & Co are able to increase their clients' customer loyalty rates and boost overall ROI.

Zengo & Co. specializes in a personalized form of direct marketing in order to generate quality leads and deliver a high ROI to their clients.

For more information Follow @ZengoAndCo on Twitter and 'Like' them on Facebook.

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