Julia "Lady J" Gerard's Project Divine Shopping Extravaganza, Benefiting Project Angel Food, a Smashing Success

    WEST HOLLYWOOD, CA, December 17, 2015 /24-7PressRelease/ -- Julia "Lady J" Gerard opened her iconic West Hollywood Peace Gallery and Studio for the evening cocktail launch event of Project Divine, a three day shopping extravaganza benefiting Project Angel Food of Los Angeles.

Lady J, a well-known celebrity and fashion designer in her own right, has dressed contemporary celebrities and pop stars from Cher to Rihanna to Prince and has continued designing one of a kind luxury evening and fashionable urban wear.

Gerard, an icon of the trendy, hip fashionable Melrose establishment, has maintained her boutique for the last 30 years. Her fashion designs a mix of rock star, flower child, hippie chic, have been seen on celebrities as trendy and iconic as herself.

Opening the Pink doors of her Melrose Avenue location, the designer hosted a Black Carpet Cocktail event with sponsors as unique as the Lady herself including signature sponsors Aston Martin of Beverly Hills, the luxury lifestyle online magazine, Haute-Lifestyle.com, Beverly Hills Caviar, the Mark Kearney Group provided Pacific Rim Hors d'oeuvres, the City of West Hollywood, Biz Stars TV, Dama Tequila and, of course, JGerard Peace Gallery.

Desserts were provided by Sweet Serenity, Fireman's Brew, Finlandia Vodka also supported Project Divine. Local vendors who donated unique items for a silent auction included indoor home fixtures from luxury residential fixture designer Toto, Leo Bella Evening Bags and Ruth Burgess Jewelry.

The three day sale, a combination of high end designer brands provided by Project Angel Food included l.a. Eyeworks, Guess Jeans, el Jimador, Kitson, Hanky Panky, Michael George Whole Body Works, 10 Elevern, Boom, SampleOn.com, and Leo Bella Evening Bags and the entire showroom of discounted Gerard designer clothing.

Beginning Friday and running through Sunday, December 6, 2015, the sale was a smashing success with lines of bargain hunting shoppers waiting until the super discount days of Saturday and Sunday to fill the gallery.

Lady J, generous in spirit, pledged 75% of all sales to Project Angel Food, a cause she cares deeply about and is personally moved by the founder's teachings. To this day, she quotes Marianne Williamson and her reasons for beginning the Los Angeles based feeding charity. Project Divine is birthed from her heart of hope as she lives, designs, hopes and helps by giving back.

The evening drew a parade of celebrities including Singer/Actress, Maria Conchita Alonso, former Playboy Model Iliana Fischer, NBC Producer/Promoter Dennis Levinson, Spokesmodel Tia Bell, Frankie Grande, Sharon Gault, Actor Charley Rossman, Allison McAtee, CSI, Emily "September" Lazar of September Mourning, Actor/Comedian Chris Wivell, George Blodwell.

Also in attendance Beverly Hills Socialite Gloria Kisel-Hollis, Liz Crokin, Carla Rodriguez and Luzelba Mansour, George Blodwell, Meital Dohan, Monique Strong, Regina Salpagarova, Joe Mannis and others as the official event ended and the after party began.

Project Angel was birthed out of the AIDS Crisis and has grown into the largest serving charity directly serving the LGBT community. Our mission is to feed and nourish the sick as they battle critical illness. Volunteers and staff cook and deliver nutritious meals, free of charge, to homes throughout Los Angeles County to alleviate hunger, prevent malnutrition and return our client to health.

About JGerard Peace Gallery
Julia "Lady J" Gerard, an icon of the trendy, hip fashionable Melrose establishment, has maintained her boutique for the last 30 years. Her fashion designs a mix of rock star, flower child, hippie chic, have been seen on celebrities as trendy and iconic as Julia herself. Project Divine is birthed from Lady J's heart of hope as she lives, designs, hopes and helps by giving back.

About Project Angel Food
Project Angel was birthed out of the AIDS Crisis and has grown into the largest serving charity directly serving the LGBT community. Our mission is to feed and nourish the sick as they battle critical illness. Volunteers and staff cook and deliver nutritious meals, free of charge, to homes throughout Los Angeles County to alleviate hunger, prevent malnutrition and return our client to health.

For more information http://www.jgerard.com

Media Contact:
Janet Walker
Director of Public Relations, Project Divine
[email protected]
646-483-5338

***Project Divine is not Divine Design and is held in a privately owned boutique.

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