Free Resources Help Coloradans Stick to (and Achieve) a New Year's Resolution

    DENVER, CO, December 30, 2015 /24-7PressRelease/ -- Every holiday season, millions of Americans ring in the New Year with a common goal: weight loss. Whether motivation stems from wanting to fit into last year's jeans or simply wishing to be healthier, data shows "staying fit and healthy" as the top New Year's resolution of 2015 for Americans, followed closely by "lose weight." According to a study done at the University of Scranton, of the 45 percent of Americans who usually make New Year's resolutions, 64 percent maintain them past one month and 46 percent past six months. Only 8 percent of people are actually successful in achieving New Year's resolution goals.

Living a healthy lifestyle is attainable if a person has access to the correct educational tools and support. In the United States, $40 billion is unnecessarily spent on weight loss every year, a number that could decrease exponentially by utilizing free community resources such as the Weigh and Win program (primarily funded by Kaiser Permanente). Not only would obesity rates decrease, but the amount spent on medications for obesity related ailments such as type 2 diabetes, high cholesterol and heart related issues, would follow suit.

"To compliment my healthy living New Year's resolution, I joined Weigh and Win in January of 2014. My father passed away at 73 and my mother at 78; I had just turned 70," said Weigh and Win success story Suzanna Spears. "Weigh and Win was not only a free resource but a daily reminder of the commitment I had made to myself. I have lost weight and built muscle and stamina. People even comment on how I look better."

Spears has since competed as a walker in 10 5k's, 9 of which she has taken first place.

"The greatest benefit is knowing that, as I approach my 72nd birthday next month, I am a different person and have improved my quality of life. I still check-in with Weigh and Win daily," said Spears.

Weigh and Win has helped thousands of Coloradans reach their goals. To date, the program is made up of 70,000 participants. The average weight loss for a successful participant after one year in the program is 17.7 pounds.

"My husband Ron and I were looking at our weight as a barrier for us enjoying life including traveling, going anywhere seats may be too small or where we may have to walk too far," said Weigh and Win participant Julie Brown. "Since our successes with Weigh and Win, Ron has been taken off full-time oxygen and diabetes medication and is working full-time for the first time in a decade. Weigh and Win made us accountable to our goals while receiving daily, positive reminders, tips and money to boot!"

Weigh and Win is available for free to all Coloradans 18 and over. Sign up for an account today at http://www.weighandwin.com.

About Weigh and Win
Weigh and Win utilizes verified weight loss data through patented photographed weigh-ins and provides Colorado adults with access to an effective weight management platform. With the primary focus of decreasing obesity rates, the program engages participants with rewards tied to measured results. The first resource of its kind, Weigh and Win is a product of incentaHEALTH's scientifically designed and technology based health and wellness platform. As a leader in measurable wellness programs, incentaHEALTH's system is designed to help organizations and communities reduce health care costs. The program utilizes gamification by offering incentives to individuals for improving their health. Colorado residents 18 and over can sign up for free and will receive daily coaching on healthy eating and active living by email or text message. The coaching includes tips for weight loss, weekly grocery shopping lists, daily meal plans (supplied by registered dieticians) and daily exercise routines (provided by certified personal trainers). Progress is tracked through quarterly weigh-ins at one of 84 community kiosk locations throughout the state. Success is rewarded with quarterly cash rewards for weight loss and maintenance, as well as monthly prize drawings for participating. Those who begin the program at an unhealthy weight (BMI 25) qualify for cash rewards. Weigh and Win is primarily funded by Kaiser Permanente, complementing the organization's other efforts to increase healthy eating and physical activity throughout the state. Sign up for free at http://www.weighandwin.com. Follow Weigh and Win on Facebook, Pinterest and Twitter.

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