Take Control! MarketStorm Global Reveal That Brands Must Let Consumers Personalize Their Experience in 2016

    MIAMI, FL, January 08, 2016 /24-7PressRelease/ -- Over the last few years personalization has become a hot topic among brands looking to secure greater brand loyalty. Already hundreds of brands across the world have implemented new personalization strategies to entice consumers, such as Coca Cola's 'name a coke' campaign, and banks offering consumers the opportunity to personalize their credit cards with a photo of their choosing. Miami's premier sales and marketing firm MarketStorm Global predict that in 2016, personalization will go even further, and that instead of just personalizing products, consumers will be on the lookout for brands which allow them to tailor their experience to their own unique requirements.

About MarketStorm Global: http://www.marketstormglobal.com/about-us/

The firm believe that as more and more businesses enter the marketplace competing for customer attention, personalization will be the deciding factor in the majority of consumer choices. Being able to customize products and experiences helps consumers to feel truly valued by a brand, and shows that a brand cares about the needs of their consumers. Personalization also helps brands to understand their target market better, and allows them to constantly deliver the products and services that consumers want.

In the ever-growing corporate environment, personalization breaks down barriers and allows a brand to appear more human which in 2016 is something many experts are predicting consumers will seek out. Being able to speak to a real person and access tailored solutions isn't always easy for consumers, so offering this in 2016 is a sure fire way to boost brand loyalty and make a positive impact on the market. To help brands deliver true personalization in 2016, MarketStorm Global have shared 3 ways they believe businesses can pass control of the customer experience back to consumers.

1) Let Consumers Make the Product their Own
No one likes to turn up to an event to find someone wearing the same outfit as them, so why would consumers want exactly the same product that everyone else has? Brands should look at ways they can offer customization of their products, allowing consumers to add and replace features that suit their individual needs. This customization can even be as simple as allowing consumers to personalize the appearance of a product to suit their own sense of style and taste.

2) Offer the Chance to Create Content
Allowing consumers the opportunity to share their tips and tricks on getting the most from a product, or simply to share photos and experiences can help consumers to feel more engaged with a brand and build a strong sense of community. This will not only develop a stronger brand presence, but will entice future consumers and go towards creating a trustworthy brand.

3) Give Consumers a Reason
Happy customers are great brand ambassadors, especially if they are given an incentive to share a brand with others. Brands should reward customers for recommending their services to others, either through free credits and gifts or exclusive content.

MarketStorm Global is Miami's premier events, retail and in-store marketing promotion company that helps brands to reconnect with their audience through engaging face-to-face marketing campaigns. The firm are always striving to find new innovative ways that ensures consumers have a positive brand experience and become loyal to the brands they represent, and use face-to-face communication to learn about each individual customer and tailor unique customer experiences.

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