LIMASSOL, CYPRUS, February 18, 2016 /24-7PressRelease/ -- Leading binary options software providers, O-SYSTEMS, have just announced the launch of their exceptional new trading system, O-FREEMIUM. The software, which has been in development for the past year, is set to pioneer the industry with its never-before-seen features, offering binary options existing operators, forex companies and affiliates the opportunity to truly increase their return on investment with this unique, powerful automatic platform.
O-FREEMIUM is a machine-learning trading platform that is will truly innovate the industry with its automated software that taps into the individual's specific trading skillset. Through its responsive, in-depth analytical capabilities, users are provided with a personalized pop-up notifications and information based on their trading behavior and performance.
For instance, if the trader has experienced losses, he will receive automatic applicable information designed to help them with their trades including trading guidelines, smart videos, technical news alerts and more. Likewise, in the event that a trader has experienced winning trades, they will receive relevant popups informing them about the latest available offers, applicable news and assets or features that have become unlocked, such as social trading, indicators & alerts.
Popups are also tailored to the individual's region with regional weather updates, news, information and customized calls-to-action. This state-of-the-art platform establishes the trading characteristics of each individual client, thus ensuring a holistic, custom-made trading experience that encourages the trader to execute more trades and makes them feel like a valued member of the trading community.
Paving the Way for the Future of Binary Options
One of the most unique of this O-FREEMIUM business model is the fact that it does not require a call center and what's all around that, in order for individuals to register. Whenever someone registers, they are prompted to provide their name and email address instead of being asked to provide their personal telephone number - a strategy that has been proven to increase conversions substantially.
"During testing stages, this simple communication strategy increased registration conversions by a staggering 23%, a sharp increase when compared with the typically low registration rates of 5% to 8%, which is what most brokers experience when they request a telephone number," said Mr. Robi Guetta, Chief risk analyst at O-SYSTEMS.
Eliminating the need for a call center is a highly significant move, particularly within an industry that up until this point has relied very heavily upon the availability of telephone numbers to chase leads and increase sales. But today's modern investor is no longer attracted to the traditional sales and marketing model where call centers are the norm; customers today want a more subtle, user-centric experience that takes into account the needs and desires of the individual. Customers also want to feel valued and in a position to build meaningful, long-term relationships with a broker - instead of feeling overwhelmed or pressured with relentless phone calls.
The First business model of its Kind
"We understand that volume can be higher when it comes to sale by aggressive call centers but as a business model when using O-FREEMIUM, your net profit potential increase to 40%-50% from your revenues compared with 10% to 20% from running a brokerage with a traditional business model. as all of the classic retentions associated with a sales and retention team including salaries, bonuses, phones, real estate and overheads are eliminated," said Mr. Lagziel, CEO of O-SYSTEMS.
O-FREEMIUM new funnel approach, start with a free small trading bonus, NO telephone number is required to register and the site is also mobile-optimised, thus enabling brokers to tap into the highly popular mobile trading sector and increase conversions further.
Finally, O-SYSTEMS is continually refining and developing the O-FREEMIUM software to improve the user experience, increase conversions and boost deposits. By cutting out sales and retention and refining the marketing approach, existing brokers and affiliates can pay less in expenses whilst truly capitalising on this one-of-a-kind trading platform to significantly boost their return on investment.
Contact O-SYSTEMS on [email protected] to discover more about their pioneering new platform.
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