Bryan College Selects Michael Walters Advertising as Agency of Record

    CHICAGO, IL, March 07, 2016 /24-7PressRelease/ -- Michael Walters Advertising (MWA), based in Chicago and one of Midwest's top ranked advertising and marketing agencies in Chicago, has been chosen by Bryan College to rejuvenate the Bryan brand based on their higher education experience and proven results for their clients.

Bryan College is a Christian liberal arts college in Dayton, Tennessee and as part of the relationship, MWA is responsible for developing a new brand strategy and creative materials, as well as executing a "tradigital" marketing strategy; which includes all media buying and planning for traditional and digital platforms.

"It's a privilege to work alongside Bryan College," said Jim Lake, Vice President, Michael Walters Advertising. "Working with faith-based organizations is a passion that is near and dear to my heart and I look forward to doing everything I can to promote Bryan's positive mission."

MWA and Bryan College took on the initiative of promoting Bryan's unique program known as The Bryan Difference Maker, which is an agreement stating that students who complete their Undergraduate degree on campus with a 3.5 GPA or above, will have the opportunity to earn a Master's degree tuition free at Bryan College. Through the coordination of a targeted media plan and fresh creative, MWA and Bryan launched the new brand in September with extraordinary results.

"We are excited about The Bryan Difference Maker and our new relationship with Michael Walters. MWA has refreshed the Bryan College brand, bringing new life to our advertising, and the results have exceeded our expectations. In the increasingly competitive market of higher education, it is important to have a brand that stands out and represents the college mission, "Educating students to become servants of Christ, to make a difference in today's world." We look forward to continuing our relationship with MWA to reach new potential students who will make a difference," said Britney Wyatt, Director of Marketing at Bryan College.

MWA is up to the challenge of replicating the success of The Bryan Difference Maker campaign, this time with a targeted focus on Bryan's Online, Adult and Graduate Studies programs. MWA is looking forward to growing its partnership with Bryan in 2016 and is eager to carry the positive momentum of the new brand into the next school year.

ABOUT BRYAN COLLEGE
Bryan College is a Christian liberal arts college in Dayton, Tennessee. Bryan College is accredited by the Southern Association of Colleges and Schools Commission on Colleges and offers 25 majors with 49 unique fields of study and 3 graduate programs with 5 options and 2 certificates. Guided by a Christian worldview, you will find the Bryan motto, "Christ Above All" not only emblazoned on the college logo but also pursued in the lives of Bryan faculty, staff, students, and alumni. To lean more, visit Bryan College.

ABOUT MICHAEL WALTERS ADVERTISING
Michael Walters Advertising is a full-service advertising agency that has partnered with many of the world's premier brand names to deliver custom marketing strategy and solutions to their clients including: Chicago Cubs, Olivet Nazarene University, MidAmerica Nazarene University, Argosy University, Illinois State University, Indiana State University, St. George's University, Northeastern University, Ferris State University, Coyne College, Blue Cross Blue Shield of Montana, Adventist Health, Auto-Owners Insurance, Morton's The Steakhouse, Comcast SportsNet, Hunter Douglas and many more. They are an independent advertising agency that provides an outside point of view for clients in the effort to sell their products or services. This gives MWA the proper perspective and strategy that they can then develop into successful campaigns. To lean more, visit Michael Walters Advertising.

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