Zengo & Co Reveals How To Form A Strong Partnership Between Sales and Marketing

    CHICAGO, IL, March 07, 2016 /24-7PressRelease/ -- In the past, marketing and sales teams only interacted at annual events and quarterly reviews and operated independently from each other. However, Zengo & Co believes that it's time sales and marketing teams worked together. The sales process is changing, states Zengo & Co, who believes that now is the time to form a strong bond between sales and marketing departments.

About Zengo & Co: http://www.zengoandco.com/about-us/

The firm highlights how the customer journey used to begin and end with the sales department. However, in today's business environment corporate structures are shifting and technology is evolving, meaning that customer habits have changed drastically. Zengo & Co points out how customers pass directly through the marketing department on their journey through the sales process and as a result marketers have had to become much more involved in the entire customer life cycle. Marketers used to spend their efforts on generating awareness, but today marketers are required to also focus on customer development and engagement throughout the buying cycle.

As a result of the ever-changing buying cycle, Zengo & Co believes that sales and marketing departments work best, and deliver stronger results when they work together. Therefore, the firm has shared their top 4 tips for forming a productive partnership:

Measure it

Sales teams are held responsible for specific goals and are accountable for the numbers. Marketing needs to speak the language of the sales team to be credible. "Even if the path to revenue is through the sales force, challenge yourself to show results tied to sales," highlights Zengo & Co.

Get to the point

Modern employees send and receive more than 100m emails per day and this can often be higher for salespeople. Therefore, marketers need to cut the fluff from their communications, show that they've done their research and concisely display the company-wide value of their insights. The collaboration must focus on the business as a whole and salespeople need to see how strategies and programs will result in tangible business results.

Avoid jargon

Marketing buzzwords should be avoided when communicating with the sales team as they will likely cause annoyance as opposed to understanding. Zengo & Co states how marketers are experts at crafting messages for a specific target and recommend considering a sales team as another target audience - translate the insight into clear terms that illustrate exactly why they matter.

Add some personality

Be the department everyone wants to hear from, suggests Zengo & Co. These collaborative meetings should be an opportunity to clarify information, show how it's relevant and connect on a human level. Don't be afraid to add humor and show some personality, advises the firm.

Zengo & Co is an outsourced sales and marketing firm based in Chicago. The firm has worked to develop direct marketing campaigns, which see sales and marketing processes work together in order to deliver the best and most personalized experience for consumers. By connecting with consumers on a face-to-face basis the firm are able to establish long-lasting and personal business relationships between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

Zengo & Co is confident that now is the perfect time for any recent graduates and aspiring entrepreneurs to join the firm, as they will receive a valuable and unique training opportunity to learn new skill sets. The firm also state how exciting it is to currently be a part of the firm as they plan their new ventures including expansions and new opportunities.

For more information about Zengo & Co, follow the company on Twitter @ZengoAndCo and 'Like' them on Facebook.

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