Hackett, of Phoenix Ad Agency HAPI, wins Creative Director of the Year at 2016 ADDY Awards

    PHOENIX, AZ, March 10, 2016 /24-7PressRelease/ -- Creative Director of the Year was one of the night's top honors.

As defined on the Phoenix Ad Club Website: Creative Director of the Year is a leader in our industry, someone who has demonstrated the talent and drive to achieve the highest level of accomplishment in our field. He or she has made a meaningful contribution to the creative community as a whole, earning the admiration and respect of clients and coworkers alike. From producing award-winning creative to mentoring those starting out, the CD of the Year provides service excellence in all aspects of our profession.

The honor comes as no surprise to his mother who said, "Jason and HAPI should have won every single award, not just this one."

Overall, HAPI had another strong year at the ADDYs.
In addition to Creative Director of the Year, HAPI collected seven ADDY awards for the night for four different clients including, NBA All-Star Dwyane Wade, the Arizona Humane Society, Valley of the Sun United Way and also won awards for its own new website.

About HAPI
HAPI is an award-winning branding firm that creates messaging and brand positioning for local, regional and national companies. The full service agency specializes in developing cost-effective communications strategies and creative executions that connect brands to their target audiences. Results are what make us, and our clients, HAPI.

About the ADDY Awards
The ADDY Awards is the world's largest advertising competition with over 5,000,000 entries annually. Founded in Florida in 1960 it was adopted by the American Advertising Federation, a not-for-profit industry association, as a national competition in 1968.The ADDY Awards is unique among other advertising creative competitions in that it is the only competition that includes three levels of judging: local, regional, and national.

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