Socialbakers Hires Sherlock Communications To Boost Brazilian Profile

    SAO PAULO, BRAZIL, March 19, 2016 /24-7PressRelease/ -- Global social media analytics company Socialbakers has appointed Anglo-Brazilian consultancy, Sherlock Communications as its retained agency for the Brazilian market, following a competitive process.

Sherlock Communications has been tasked with developing and executing a media strategy to move Socialbakers out from specialist marketing and media titles, broadening the company's profile to a more senior buyer audience through national, vertical and business media and on-the-ground events.

The campaign will focus on promoting Socialbakers unique expertise and product suite in social media analytics, marketing and customer care.

Founded in 2009, Socialbakers is an enterprise social media analytics platform that enables brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence. To date, the company has received more than US $30 million in investment and more than 2,500 clients across 100 countries, including half of the Global Fortune 500 companies.

Sherlock will also be building the profile of Socialbakers Global and LATAM management team as industry leaders and raising the firm's corporate profile as one of the world's most successful tech start-ups of the last decade.

Alasdair Townsend, Managing Partner of Sherlock Communications, commented: "Consumer engagement on social media channels in Brazil is higher than in almost any other market and there is a very real need for brands and agencies to both understand and handle and extremely high volumes of interactions and enquires."

"However, for many senior managers, there is a perception that social media is still something of a wild west, with genuine business value and insight hard to find. As long-term users and admirers of Socialbakers' products, we are relishing debunking that myth."

"We were looking for an agency that not only had a deep understanding of our sector and the Brazilian market, but also one that had the international credentials, linguistic skills and service structure to fully integrate with our wider global marketing and comms operation" said, Cesar Christoforidis, VP LATAM & S. Europe, Socialbakers

"Sherlock Communications immediately impressed us with their proactivity, multi-market knowledge and contacts, and have quickly established themselves as an extension of our internal team."

About Sherlock Communications:

Sherlock Communications is a uniquely Anglo-Brazilian PR and marketing communications agency, with operating bases in London, São Paulo & Rio de Janeiro.

With award-winning experience working with some of the world's largest brands and most innovative start-ups, Sherlock was founded specifically to provide a bridge between Brazil and foreign markets.

With a fusion of British methodology and Brazilian creativity; Sherlock's on-the-ground, multi-disciplinary Brazilian and European team has the award-winning experience to provide the support and insight global companies need to profitably refine, localise and execute their global business and communications strategies.

# # #